About the role
At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society. Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry. Job Description: Role Overview We are seeking an Outbound Orchestration Lead to join our Product Marketing team and drive outbound pipeline acceleration, mid-funnel progression, and lead-to-opportunity conversion strategies. This role will serve as a critical bridge between product marketing and sales execution, ensuring that our go-to-market efforts translate into coordinated, data-driven engagement across outbound channels. The Outbound Orchestration Lead will own the design, sequencing, and continuous optimization of outbound outreach across campaigns, events, and prospecting motions. This is a highly cross-functional role working across Product Marketing, Sales, and Revenue Operations to improve outbound effectiveness, scalability, and predictable pipeline generation. KEY
RESPONSIBILITIES Campaign-to-Execution Translation Translate Product Marketing strategy and assets (ICP, messaging, campaign goals, case studies, ROI calculators, vertical-specific collateral) into structured outbound engagement plans Ensure alignment between campaign intent and sales execution Cadence Strategy & Development Design outbound cadences to support: Campaign launches Event-driven outreach Sales prospecting initiatives Define: Channel mix (email, call, LinkedIn, etc.) Sequencing and timing Personalization approach Maintain and evolve a library of standardized cadences and templates Orchestration & Cross-Functional Coordination Coordinate across teams to ensure outbound efforts are aligned and executed effectively: Product Marketing (strategy & content) RevOps (tools, systems, and automation) Sales (execution and feedback) Partner with RevOps to ensure accurate list targeting, campaign setup, and system execution Partner with AE/SDR/BDR leadership to ensure outbound prospecting cadences are adopted, easily executable, and consistently yielding high performance In-Flight Optimization Monitor outbound campaign performance in real time, including: Engagement rates Conversion rates Pipeline generation Establish a closed-loop feedback mechanism and continuously refine: Messaging Cadence structure Audience segmentation Scale high-performing approaches and discontinue underperforming efforts Continuous Improvement & Automation Enablement Identify repeatable patterns and best practices across campaigns Drive standardization of: Messaging frameworks Cadence structures Execution workflows Partner with RevOps to translate learnings into scalable automation Success Metrics Conversion rates (Target → Lead → Opportunity) Pipeline generated from outbound efforts Time to first engagement Improvement in campaign performance over time Adoption of standardized cadences across teams Job
