Sr. Product Marketing Manager

RESPONSIBILITIES Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals Own the creation of enablement materials for Sales and Customer Success—pitch decks, one-pagers, objection handlers, battlecards, and more Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence Refine and socialize personas, use cases, and customer journeys to ensure our messaging aligns with real-world needs Contribute to internal alignment by equipping teams with tools and training to understand, position, and deliver value from our product suite Leverage AI tools to experiment, streamline processes, and accelerate go-to-market execution Lead UpKeep’s competitive intelligence program and collaborate with GTM teams to sharpen positioning and win more deals EXPERIENCE Bachelor's degree 4+ years of experience in product marketing in B2B SaaS Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV) Strong writing, storytelling, and asset creation skills—you know how to bring positioning to life quickly Demonstrated ability to collaborate cross-functionally and drive alignment between teams Comfort with ambiguity, pace, and experimenting with new tools and processes Enthusiasm for AI—whether you’re fluent or learning, you embrace it as a lever for speed, clarity, and innovation Experience in product-led growth (PLG) environments is a plus DESIRED BEHAVIORS Receptive to change – flexible, curious, and eager to test and learn Initiates action – takes ownership, drives toward results, and follows through Manages workload – prioritizes well, solves problems, and makes timely decisions Technically proficient – comfortable working with complex products and technical teams Lifelong learner – seeks feedback, grows from it, and stays current on tools and trends Communicates ideas – clearly articulates thinking and listens with intent Works collaboratively – builds strong relationships and fosters a positive team environment Acts with integrity – trustworthy, accountable, and aligned with UpKeep values Embraces innovation – open to experimentation and new ways of working, especially with AI Acts as a good citizen of UpKeep DESIRED BEHAVIORS When applying, we encourage you to include a brief note with your application addressing one of the following prompts. This helps us get to know you beyond your resume and better understand your approach to product marketing: Share a product or feature you’ve launched—how did you measure its success and what impact did it have? Highlight a way you’ve successfully used AI or automation in your work to move faster or more efficiently.

COMPENSATION This role will receive a competitive base salary + annual

bonus +

benefits + equity. A variety of factors are considered when determining someone’s

compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below. The pay range for this role is $130,000 - $160,000 USD per year. Company History & Product: UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done. Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips. We’re building for the deskless workforce —the essential workers who keep our physical world running—and arming them with the tools they deserve. In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations. Backed by $50 million from Insight Partners , Emergence Capital , Mucker , and Y Combinator, we're not just building software. We're defining a new category for the built world. Learn More! www.upkeep.com www.upkeep.com/careers At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.

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