About the role
About Great Question:
Great Question is the all-in-one AI customer research platform for understanding your customers. Our platform enables teams to recruit participants, run research, and share insights – all in one place. Backed by world-class investors and trusted by industry-leading teams like Gusto, Experian, Canva, and Brex, we’re building the future of customer research.
We believe AI is a multiplier for creativity, speed, and scale. Everyone on the team is encouraged to lean into AI, not just to be more efficient, but to push boundaries and unlock new possibilities. Whether you’re writing, designing, coding, or analyzing, we expect you to explore how AI can elevate your craft.
Our culture is built on high trust, high agency, and high emotional intelligence. If you’re looking for a place where your voice matters, where work is fun, and where you're empowered to do your best - join us in redefining user research 🚀
What you'll own
This role owns one number: SQLs.
You'll own the demand engine that generates a predictable stream of high-intent leads, and you'll be accountable for their quality through to Sales Qualified Lead (SQL).
Specifically, you'll own:
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SQL attainment — building the demand engine that consistently delivers qualified opportunities.
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Channel strategy — deciding where the next dollar and the next hour should go across organic search, AI search (AEO), content, gated assets, referrals, directories, events and paid acquisition.
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Execution at scale — leveraging contractors, automation and AI to execute more programs than a traditional one-person demand generation team could.
What you'll do
