About the role
Visual Designer - Happiest Baby, Inc. - Career Page Skip To Job Description View All Jobs View Our Website Thank you for your interest in Happiest Baby! Please review our open positions and apply to the positions that match your
qualifications. Visual Designer Los Angeles, CA Full Time Marketing Mid Level Share Our Mission: Happiest Baby is looking for a passionate, highly versatile Graphic Designer to lead visual storytelling across every brand touchpoint. Based in Los Angeles, this individual will be a team of one—supported by external contractors and creative agencies—and will own the full design process from concept to execution. Your Role: This role is responsible for developing assets across packaging, website, digital marketing, retail, brand campaigns, and motion content. You’ll collaborate closely with our Founders, Marketing Team, and cross-functional partners to uphold and evolve the brand’s identity. The Graphic Designer supports both our direct-to-consumer (DTC) business and our growing B2B initiatives, including our Employee Benefit Program, Health Partnerships, and Medical Affairs. This role also owns the development of motion assets—including short-form video, animated ads, and TikTok content—to support performance marketing and brand storytelling across channels. Duties and
Responsibilities: Lead Brand Design Direction : Work with Founders, VP Marketing, and Director of Marketing to evolve and uphold the creative vision for Happiest Baby. Own Asset Development Across Channels : Conceptualize, design, and deliver assets for email, paid media, organic social, influencer kits, printed collateral, and retail displays. Motion Design Ownership : Develop and edit motion assets—including animated ads, social videos, and TikToks—that drive engagement and reflect brand tone. Partner with media and content teams to optimize for performance and platform. Packaging Oversight : Own artwork development for all product packaging, partnering with Product, Regulatory, Ops, and external print vendors to ensure accuracy and excellence. Creative Concepting : Develop mood boards, creative wrappers, competitive audits, and other visual strategy tools that bring brand and campaign briefs to life. Cross-Functional Collaboration : Work with DTC and B2B teams—including performance marketing, CX, sales, and partnerships—to ensure creative supports business priorities. Website Design : Design PDPs, landing pages, homepage refreshes, and promotional modules; deliver wireframes and visual assets to developers. Vendor & Agency Collaboration : Work closely with our external creative agency, media partners, and production vendors to deliver performance-driven and on-brand assets. Creative Project Management : Manage project timelines, priorities, and production schedules to meet deadlines across multiple departments. Photoshoot & Content Direction : Partner with the Founders and Brand team to concept, plan, and direct brand photoshoots that reflect Happiest Baby’s aesthetic and product