About the role
Position: Territory Sales Representative Territory: Texas · Florida · California · NC/SC Location: Remote / US The Opportunity Ohalo is hiring Technical Sales Representatives to help build and scale our commercial presence. This is a remote, field-based role with ownership of a defined geographic territory (Texas, Florida, California, NC/SC). You will be responsible for managing our Founders Farm program within the designated territory, developing strong relationships with growers and partners, and most importantly driving seed sales as we bring new products to market. This role is ideal for someone who thrives in an early-stage environment, enjoys being in the field, and wants to help shape how a new agricultural technology is commercialized. Key
Responsibilities Take ownership in managing the defined sales territory (Texas, Florida, California, NC/SC) Serve as the primary commercial point of contact for Ohalo's Founders Farm program in the defined sales territory Drive seed sales growth within the territory, from lead generation through close, carrying a quota Build and maintain strong relationships with growers and other key stakeholders Educate customers on Ohalo's technology, value proposition, and product performance Collect and relay market feedback, customer insights, and competitive intelligence to internal teams Professionally represent Ohalo at field days, grower meetings, and industry events Travel regularly within the territory (~50%), including day trips and occasional overnight travel Maintain accurate activity tracking and forecasting using company tools and CRM systems
Qualifications Bachelor's degree in agriculture, agronomy, plant science, business, or a related field (or equivalent experience) Deep passion for transformative change in agriculture and a genuine entrepreneurial mindset — you see yourself as the owner of a small business that is part of a much larger industry shift 5+ years of experience in agricultural sales, seed sales, agronomy, or a related commercial role Background in specialty or yellow variety crops, or seed sales in warm-climate production systems strongly preferred Familiarity with winter planting windows and specialty potato markets is a plus Familiarity with grower operations and agricultural production systems; knowledge of potato production is a
