About the role
THE OPPORTUNITY Adobe is looking for a leader to analyze, structure, and continuously improve our Product-Led Growth (PLG) workstreams — aligning them with Adobe's operating model while protecting the speed, autonomy, and data-driven decision culture that make PLG effective. In this role, you will define strategy, establish cross-functional alignment, and build the metrics, reporting, and governance frameworks required to accelerate product-led business growth. You'll work across Product, Engineering, Marketing, Sales, Operations, and Customer Success to ensure a unified, scalable, and high-impact PLG motion that supports Adobe's growth ambitions and improves the value of PLG.
WHAT YOU'LL DO Analyze & Structure the PLG Workstreams Lead a complete assessment of how PLG engines operate, including activation loops, acquisition channels, the data-driven experimentation culture, segmentation strategy, and quarterly OKR-led planning. Define a scalable operating model that preserves PLG speed while aligning with Adobe's governance, compliance, and brand
requirements. Identify friction points where Adobe systems (e.g., complex user management, compliance, internal integrations) may slow PLG velocity, and create mitigation strategies that prioritize customer value. Define Integration Strategy & Cross-Company Alignment Establish a strategy for how PLG should integrate into Adobe's broader product, marketing, and GTM model. Partner with stakeholders across the business to create a unified approach. Bring consistency and reduce redundant cross-team requests by creating centralized information-sharing processes and frameworks. Help define PLG integration priorities in partnership with cross-functional owners. Define Metrics, Analytics & Reporting Framework Build a metrics and taxonomy system to track customer health, demand, churn, PLG funnel performance, acquisition signals, and activation/expansion loops. Align Adobe's reporting standards to eliminate discrepancies in signal meanings, data structure, and KPIs. Create dashboards and visibility rhythms (e.g., QBRs, OKR reviews, VOC inputs) that give the organization insight into the PLG growth engine across all segments. Operationalize and Scale the Unified PLG Motion Define clear rules of engagement, escalation paths, and cross-functional workflows to operationalize PLG across the end-to-end customer lifecycle — from acquisition to retention to expansion. Work with Product, Marketing, CS, and Sales to build repeatable playbooks and ensure PLG, SLG, and hybrid GTM motions function cohesively. Support the buildout of new customer training, onboarding, and lifecycle programs as the combined PLG model scales. Strategic Leadership & Change Management Drive cross-org alignment by facilitating clarity of purpose, prioritization, and OKR-focused execution across all PLG stakeholders. Ensure the integration protects revenue, customer trust, and employee engagement. Influence senior executives with clear strategy documents, recommendations, and integration plans. Build a long-term roadmap for a combined PLG-powered experience aligned to Adobe's broader Experience Flywheel and future product vision. WHAT YOU NEED TO SUCCEED Required
