About the role
The Opportunity We are seeking a strategic and execution-focused Director of Marketing to lead faculty engagement across the Education segment. In this role, you will support post-sale engagement through digital demand generation alongside specialized high-touch events. You will lead a group in crafting marketing approaches that build interest and engagement for Adobe tools, ultimately driving usage with students. This is a high-impact leadership role that requires strong cross-functional collaboration among Product Marketing, Customer Success Management, Community, and Sales. What You’ll Do Digital Marketing & High-Touch Events Define a full-funnel marketing strategy with a strong focus on digital channels to drive awareness, engagement, and usage of Adobe tools Partner closely with analytics teams to define success metrics (e.g., monthly active use, feature adoption, engagement depth) and continuously optimize performance Deploy AI solutions to improve efficiencies within
the team and expand digital marketing and intent signals from customer accounts Align with Sales and Customer Success to ensure marketing programs support account growth and retention goals Customer Use Case Content Lead the development of education-specific use cases that demonstrate real-world value of Adobe tools Direct a team of subject matter experts to find, craft, and amplify customer examples and produce high-quality content across formats (case studies, playbooks, tutorials, campaigns) Partner with Product Marketing to align messaging with the product roadmap Leadership, Cross-Functional Collaboration & AI Evangelism Lead, mentor, and grow a high-performing marketing team and influence senior collaborators by providing clear insights, strategy, and performance reporting Collaborate across global and regional teams to ensure consistent yet locally relevant execution Lead the adoption of AI tools across
the team and cultivate a strong culture of experimentation Skills Needed to Succeed Over 10 years in marketing, with extensive experience in digital marketing or demand generation Proven track record of driving product adoption, engagement, or usage growth—ideally in SaaS or subscription models Experience leading and developing high-performing teams Outstanding collaborator across multiple functions with the capability to influence without formal authority Strong storytelling skills—able to translate complex products into clear, compelling value propositions Experience applying AI tools to boost efficiencies throughout marketing, demand generation, and lead scoring Preferred to have experience in marketing within the Education segment About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive
