About the role
We are looking for a Senior Event Marketing Manager with 5-7 years of experience to own the strategy, planning, and execution of third-party conferences and large-scale customer events at Assort Health. You'll be the first dedicated event marketing IC on a newly formed team, reporting to our Head of Events & Field Marketing, and will play a critical role in building the event program that drives pipeline and brand awareness across the healthcare industry. Assort has 100+ events lined up this year, a massive marketing budget backed by a $76M Series B, and 15× revenue growth since Q4 2024 — this is a chance to build something from the ground up at one of the fastest-growing AI companies in healthtech.
What will you be doing?
- Own end-to-end planning and execution of third-party conferences, trade shows, and large-scale customer events with a national/global scope
- Build and scale the event marketing program from an existing foundation — establishing in-house processes, playbooks, and best practices as the first IC hire on the events team
- Drive measurable pipeline impact by tying event strategy to revenue outcomes and maintaining strong reporting on event ROI
- Collaborate closely with sales to manage pre-event bookings, post-event follow-ups, and feedback loops that keep pipeline accountable
- Travel frequently to execute events on-site and represent Assort Health at major healthcare industry conferences
Days 1–30
Listen, Learn & Audit
Build the foundation — understand the business, map the landscape, earn trust
Orientation & Relationships
- Schedule 1:1s with Sales, SDR, Brand, Content, and CS leaders to understand their event pain points and expectations
- Shadow 2–3 active sales cycles and SDR outreach sequences to understand ICP language and buying triggers
- Review existing CRM data (Salesforce/HubSpot) to understand which events have historically touched pipeline