About the role
Demand Generation Director / Senior Manager
CYGNVS is a purpose-built, first-of-its-kind guided cyber crisis platform designed to allow users to prepare for, practice for and respond to cyber incidents with confidence. Founded in 2020, the innovative start-up has not only discovered product-market fit but is also embarking on an exciting period of scaling up. Our company culture is a perfect blend of productivity and enjoyment, prioritizing the growth and development of our talented employees as part of a high-achieving team. We are in search of exceptional professionals to join our journey and contribute to the success of our event-driven, secure core platform. At CYGNVS, you will be immersed in a dynamic and challenging environment, where you will work with cutting-edge technology solutions and collaborate with a highly skilled global team to shape our platform and empower our users to navigate to a better prepared, cyber crisis-ready world.
Location: San Francisco Bay Area (Remote for now and require frequent in-person meeting)
About the Role
We’re seeking a Demand Generation Director / Senior Manager to build and scale our digital marketing and demand generation engine in a fast-paced startup environment. This role will own the strategy and hands-on execution of multi-channel programs that drive qualified pipeline and revenue, partnering closely with Sales and Business Development team.
This is a highly impactful role for someone who thrives in ambiguity, moves quickly, and knows how to turn experimentation into repeatable growth.
What You’ll Do
- Own end-to-end demand generation and digital marketing strategy and execution across paid, owned, and partner channels
- Plan, launch, and optimize campaigns including Google Ads (search, display, retargeting) and Paid LinkedIn campaigns
- Lead digital programs with strategic partners, online events and multi-channel campaigns
- Manage and optimize the full funnel—from lead acquisition through MQL, SQL, and pipeline contribution
- Serve as the primary owner of HubSpot for demand generation, including campaign setup, reporting, workflows, and optimization
- Partner with Sales and Business Development on ICP definition, targeting, lead quality, attribution, and pipeline performance
- Manage budgets, forecasting, and ROI measurement across all demand and digital marketing programs
- Analyze performance data and continuously optimize campaigns based on insights
- Build scalable processes and best practices as the company grows
What We’re Looking For
- 7+ years of B2B demand generation or performance marketing experience (Senior Manager or Director level)
- Startup experience is required, with a proven ability to build and scale programs from the ground up
- Deep, hands-on experience with HubSpot (required), Google Ads and LinkedIn Ads, and webinar and digital event platforms.
- Strong understanding of funnel metrics, attribution models, and lead lifecycle management
- Experience working closely with Sales and Business Development teams
- Cybersecurity or high-tech industry experience strongly preferred
- Data-driven, highly organized, and comfortable balancing strategy with execution
- Excellent communication and cross-functional collaboration skills
Location & Work Requirements
- Must reside in the San Francisco Bay Area
- Remote but require frequent in-person meeting
Benefits
- Competitive compensation
- 401(k)
- Comprehensive healthcare coverage
- Commuter benefits
Join us at CYGNVS and become a crucial part of a team that values innovation, excellence, and enjoyment in crafting exceptional products. If you're ready to make a significant impact, Apply now