About the role
About Us Our company is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. Through our innovative app-based marketplace, we connect shoppers with discounted perishable items while helping retailers turn would-be waste into revenue and meaningful environmental impact. We’re growing quickly across North America and partnering with retailers of all sizes to expand our reach. If you’re passionate about creating real change for people and the planet, we’d love for you to join us. Your work here will directly contribute to a mission that helps families save money, reduces waste, and builds a more sustainable future. What We’re Looking For We're looking for a VP of Marketing & Communications who is equal parts strategic and hands-on, deeply curious about consumer behavior, and energized by building something that matters. You're a storyteller at heart with the operational discipline to back it up — someone who can set the vision and roll up their sleeves to execute it. This role is ideal for someone who: Thrives in a high-growth, early-stage environment where the playbook is still being written and ambiguity is an opportunity, not an obstacle Takes full ownership of brand and communications — from strategy through to execution — without waiting for direction Collaborates naturally across Product, Growth, Retail Partnerships, and Operations to ensure brand shows up consistently across every touchpoint Balances the urgency of a fast-moving startup with the discipline to build a brand that compounds over time Is genuinely motivated by Flashfood's mission to reduce food waste and make good food more accessible — and knows how to translate that mission into narratives that resonate with consumers, partners, and press alike What You’ll Do Own Flashfood's brand strategy end-to-end — defining how we show up in the world, what we stand for, and how that identity evolves as the company grows Lead all external communications including media relations, press strategy, executive thought leadership, and corporate announcements Build and maintain relationships with journalists, editors, and media contacts across consumer, trade, and tech verticals Drive proactive and reactive PR — crafting narratives that keep Flashfood top of mind and managing the company's reputation with confidence Develop and execute integrated brand campaigns from concept through to launch, ensuring creative consistency across every channel and audience Own the creative process — briefing, directing, and reviewing work from internal contributors and external agencies, designers, and production partners Set and maintain Flashfood's brand voice, visual identity, and messaging framework, ensuring consistency across all consumer and partner-facing materials Lead storytelling around Flashfood's mission — food waste reduction, affordability, and community impact — in ways that resonate with shoppers, retail partners, and the public Oversee the development of content that brings the brand to life across social, owned channels, and partnerships — with a focus on brand expression rather than performance Partner with Retail and Partnership teams to develop co-branded and partner communications that elevate Flashfood while supporting partner goals Build and lead a high-performing brand and communications team, including hiring, developing, and managing both internal staff and external agency relationships Serve as a communications advisor to the executive team, supporting internal communications, crisis communications, and key company moments What You’ll Bring 10+ years of progressive experience in brand marketing, communications, or a combination of both, with at least 3–5 years in a senior leadership role Proven track record of building and evolving a consumer brand from the ground up or through a significant growth stage Deep expertise in PR and media relations — you have established relationships with journalists and know how to generate coverage that moves the needle Exceptional storytelling ability, with the skill to translate complex or mission-driven ideas into narratives that resonate with diverse audiences Strong creative instincts and a high bar for craft — you know great work when you see it and can articulate clearly why it works Experience owning and directing creative output across brand campaigns, visual identity, and content — whether through internal teams or agency partners A strategic mindset balanced with a bias for action — you can develop a long-term brand vision and still execute in a fast-moving environment Strong executive presence and communication skills, with experience advising senior leadership and serving as a company spokesperson Demonstrated ability to build, lead, and develop high-performing teams in a lean, fast-paced environment Experience working cross-functionally with Product, Growth, and Partnership teams to align brand across the business Comfort operating in an early-stage or scale-up environment where priorities shift and resourcefulness is essential
