Performance Marketing Manager (m/f/d) / Berlin · Hybrid · Full-time · Starting June/July
About the role
Your role Lunar-X is a Berlin-based digital media company operating several assets across YouTube and functional music. Music Labs has the mission to establish dominant catalogue positions in passive-listening verticals - baby sleep, lofi, ambient, gaming music, and more. We operate at the intersection of music curation, distribution, and data-driven performance marketing. Our music business has grown rapidly by treating playlists as products and paid acquisition as a core commercial lever, not an afterthought. We're now scaling that lever - expanding from Meta-only into TikTok and YouTube, growing ad budgets, and building the operational backbone to make every euro of spend smarter than the last. That's where you come in. You will own paid acquisition for our music business end-to-end. Today, that means Meta. Tomorrow, it means Meta, TikTok, YouTube, and Influencer Collabs - and you'll be the person who designs, launches, and scales those new channels from scratch. This is a hands-on, individual contributor role. You will have support but you won't be managing a team. You'll be in the ad accounts daily: briefing creative, reading the data, and making the calls that move our numbers. Key
responsibilities
What you'll own Ad spend management - across Meta, TikTok, and YouTube. You'll handle budget planning, channel allocation, campaign architecture, bidding, audience strategy, and scaling decisions. You decide where the next euro goes. Ad creative direction - we have a creative team that will design and produce the assets, but you own the creative strategy and feedback loop. Write strong briefs, evaluate variants, manage external producers/freelancers, run systematic creative testing, and translate performance data into the next round of creative. AdOps - pixel and conversion API setup, attribution windows, tracking, audience and exclusion lists, naming conventions, and reporting infrastructure. You own the plumbing that makes everything else work. Channel launch - TikTok and YouTube are net-new for us. You'll build the account structure, define the test framework, set success criteria, and bring these channels to maturity. This is the most impactful 90-day deliverable in