About the role
About Us
Reforged Labs (YC W22) is building the AI-powered creative intelligence platform for mobile marketers and user acquisition teams. Backed by Y Combinator and DCM, our flagship product, Boa, analyzes ad creative performance across the market and helps teams understand what’s working, why it’s working, and what to create next. By integrating MMP data, market intelligence, and proprietary AI agents, Boa predicts and suggests ad creatives with higher hit rates.
In our latest case study with Supercell, 80% of Boa’s ads outperformed Supercell’s own control ads. Teams using Boa ideate, produce, and iterate on ad creatives 2–3x faster while improving ROAS. Our team brings backgrounds from Google, Microsoft, and Harvard.
We are in a period of rapid acceleration: we’ve grown from 1 active pilot to over a dozen in just two months, with multiple enterprise customers already on board. The product is working. Now we need someone to build the sales engine around it.
The Opportunity
We are looking for a Founding Account Executive to become the first dedicated sales hire at Reforged Labs. This is not a role where you inherit a playbook, a pipeline, or a team. You will build all three. And as the company grows, you will have a clear path to leading the sales organization you create.
Our CEO currently leads sales and will continue to drive prospecting alongside you. Your job is to bring rigor, repeatability, and velocity to the sales motion while preserving the founder-led authenticity that has gotten us this far.
Typical deal structure is a 3-month paid pilot that is converted into a 6-figure ACV enterprise contract. Sales cycles range from 3–6 months. Customers are enterprise mobile gaming, e-commerce, and fintech companies that spend heavily on paid user acquisition and direct response advertising.
