About the role
Most AE roles hand you a quota, a Salesforce instance, and a playbook. This one is different. We're a Series A SaaS company out of Berlin - the category leader in training, onboarding, and compliance software for frontline-heavy, regulated industries like food & beverage, hospitality, and manufacturing. We've built a repeatable European sales engine with strong fundamentals: over 140% NRR and a proven ability to cut workplace incidents by more than 50% for our customers. Now we're going all-in on the US. We've been pulled into this market by existing customers. We have budget, conviction, and a co-founder - Mona - relocating to NYC to lead the US entity full-time. What we don't have yet is a structured, repeatable US sales motion. That's where you come in. WHAT THIS ROLE ACTUALLY IS This is a founding-level IC role. You'll carry a quota AND shape how we sell. Your insights will directly influence positioning, pricing, and hiring decisions. You'll work alongside Mona daily - a founder fully committed and on the ground with you. In your first 90 days: Get deep on the product, the customer, and the European playbook Run outbound prospecting into US accounts alongside Mona - targeting food, hospitality, and regulated industries Own discovery, demos, and deal cycles end-to-end Document what works: objection patterns, ICP signals, winning narratives Close your first US deals In your first year: Build and own the full US sales funnel - outbound, inbound, land & expand Define our US ICP based on real data, not assumptions Develop the US sales playbook from scratch Influence how we hire, structure, and scale the GTM team Become the person who built the US revenue engine WHO WE'RE LOOKING FOR You're a strong fit if you: Have 3–7 years of B2B SaaS AE experience and know how to run a full deal cycle Ideally have sold into regulated, compliance-heavy, or operations-driven industries (food, hospitality, healthcare, or manufacturing is a big plus) Have been an early sales hire before, or actively want to be - the blank-page energy excites you Are a natural outbound hunter - you don't wait for inbound; you create pipeline Can work across SMB, mid-market, and enterprise deal sizes as the motion evolves Communicate clearly, iterate fast, and aren't precious about process that isn't working This is probably not the right fit if you: Need a fully built sales infrastructure on day one Prefer a defined territory and an established playbook Are looking for a clear path into management right away WHY THIS IS WORTH YOUR BET We're being pulled into this market - not pushing our way in. US customer demand already exists. The fundamentals are unusually strong. 140%+ NRR means our customers don't leave - they expand. You'll have a founder in the room, not a VP Sales six time zones away. We're well-capitalized at Series A with real budget behind US GTM. Our category - frontline workforce compliance and training - is massive, underserved, and increasingly regulated.
