About the role
What is Willow?
Willow is a voice dictation app that lets you type anywhere on your computer using your voice. People rely on Willow every day to write emails, respond in Slack, prompt AI, and move faster in their work.
But dictation is just the beginning. We're building the voice operating system: write with your voice today, control your computer with your voice tomorrow, and eventually let it act on your behalf before you even ask.
We've proven adoption from individual power users to enterprises like Uber, Gusto, and Heidi Health. We're backed by Y Combinator, Box Group, and founders from Instacart, Reddit, Shopify, and HubSpot.
We're scaling quickly, and you'll be joining early.
The Role
We're looking for a Growth & Content Lead to help scale how millions of people discover Willow.
This is a Swiss-army-knife growth role. You'll work directly with the CEO to 10x what we've built across content, creators, affiliates, SEO, launches, paid creative, and GTM campaigns.
This role is a mix of growth, content, and ops. You'll come up with ideas, run experiments, create content, manage creators, build systems, and help turn Willow into a much larger consumer and prosumer growth engine.
You'll:
- You'll build and execute Willow's content strategy across TikTok, LinkedIn, X, YouTube Shorts, and other channels where Willow can grow.
- You'll create content yourself, manage creators and UGC partners, write briefs, test hooks and formats, and study what drives reach, conversion, and retention.
- You'll build our creator and affiliate programs: sourcing the right partners, onboarding them, improving their content, tracking performance, and scaling from dozens of partners to hundreds.
- You'll work closely with our paid ads and influencer experiments, turning strong organic ideas into paid creative and using performance data to sharpen our messaging.
