About the role
Prior to Ekho, one of the largest retail segments in the world had no checkout button. If you wanted to buy a vehicle online, the best you could do was fill out an “I’m Interested” form and wait for someone to call you back. Found the bike of your dreams at a dealership two states away? You were mostly on your own. Tax requirements, titling workflows, and registration rules vary by state and county. Most dealers didn’t sell across state lines at all—not because they didn’t want to, but because they had no reliable way to do it.
Now they can. A buyer finds a bike, clicks “Buy Now,” completes financing and insurance verification online, and gets it delivered to their door in a few days. The whole thing takes about ten minutes. And the dealer doesn’t have to be at their desk (let alone awake) for any of it.
The first time one of our dealers woke up to a completed overnight sale, they messaged us: “Oh my God, this is crazy. We just fulfilled a transaction while the whole team was asleep.”
We get messages like this regularly now, and they’re no less exciting than the first one was. What made it possible was 18 months of untangling a combinatorics problem disguised as county-specific titling and registration, and integrating with 50 DMVs that still prefer faxes to APIs. That foundation is built. Now we’re putting AI on top of it, expanding into cars, and building the transaction layer that works in-store as well as online.
One thing worth saying directly: Anthropic can’t ship something tomorrow that makes this company obsolete. The moat is the foundation beneath the code: the 50-state compliance framework, the DMV relationships, and the legal licenses we’ve secured. That’s not something you can prompt your way around. Unlike most startups right now, we’re not racing against the next model update.
