About the role
About Clay Our mission is to help organizations turn any growth idea into reality. We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research. In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue. In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round , for our customers, agency partners, and club members. Some things to know about us: Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs , and 30k members on Slack. Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more. All employees can work for free with world-class coaches who specialize in creativity, management, and more. Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here . Read about us in the NYT , Forbes , First Round Review , and more . Hear from our employees directly on our Glassdoor page! About Clay Cohorts Cohorts is Clay's flagship customer education program — the most direct line between Clay and the thousands of budding Go-to-Market Engineers (GTMEs) that start their learning journey with Clay every year. This is a mini-founder role. You'll think about Cohorts the way a founder thinks about their business end-to-end. That means owning: Recruitment — how the right people find and enter the program Assessment — how you measure where learners are and where they need to go Program quality — the content, structure, and live experience that makes it stick Engagement — how you incentivize participants to go deeper, not just complete Product insights — surfacing what you learn from thousands of users back to product and engineering Cross-functional team feedback loops — connecting the dots for sales, CS, and marketing on what customers actually need You'll partner closely with product, engineering, growth strategy, marketing, sales, and customer success — acting as the connective tissue between our learning community and every team that touches the customer experience. This role sits within Clay's GTM Engineering ecosystem team, putting you at the center of how we define and grow this emerging discipline. What You'll Do Build learning experiences that make people feel like they belong to a movement. You're not just teaching people how to use Clay — you're creating the next generation of AI-native GTM Engineers and helping them see themselves as part of an emerging community redefining how go-to-market works. Own and run an existing cohort program end to end in your first months. You'll learn the mechanics, the rhythms, and what makes it work. As you ramp, you'll start designing entirely new cohort programs from scratch, envisioning what the future of peer-to-peer, community-based GTM Engineering education should look like. Launch new programs that position Clay at the frontier of AI-native GTM learning. You stay curious about what's emerging in the space and adapt quickly — folding new developments into existing programs and spinning up new ones. Become a voice for our community and grow Clay's brand through it. You'll think strategically about how Cohorts strengthens the narrative flywheel we've built around GTM Engineering as a career path, and get your hands dirty launching adjacent programs — champions programs, events, and whatever comes next. Be the expert in understanding our users. You'll actively advocate to improve our product and ecosystem based on what you learn from thousands of learners. Scale Cohorts' impact across sales and customer success. You'll operationalize customer enablement and use education as an accelerator throughout the customer lifecycle. Who You Are A learner first, a teacher second. When a frontier model drops a new release, you're playing with it that evening. When a new trend emerges in the GTM Engineering space, you're not just following the hype, you're distilling what's actually useful and translating it back to the thousands of practitioners who look to you for signal. A founder in how you treat your programs. You have the itch to build — the kind that keeps you up late because you can't stop thinking about how to make something better. You take deep personal ownership over the quality, growth, and impact of everything you touch. Unafraid of getting things wrong in the pursuit of getting things right. This is a greenfield space — there is no established playbook for what community-based GTM Engineering education looks like. You're writing it as you go, and that excites you more than it scares you. You are just as comfortable leading from the crowd as you are leading from the stage. Leadership isn’t always about the power you’re given, it’s about the respect you command from being a part of the process as well as the creator of the process. Warm, humble, and fearlessly passionate. You care about how people feel, not just what they learned. You thrive in ambiguity because you see it as the space where the most interesting things get built. Proven hunger, not just potential. You've already applied this kind of drive somewhere before — whether that's a full-time role where you operated with founder-level ownership, or something you actually built yourself. You may not have done this exact thing before, but you've proven you can pour yourself into hard, ambiguous work and make something real out of it. Who You Are Not A strategist who doesn't execute. You'll come up with the vision for a new program and then build the landing page, write the emails, and troubleshoot when something breaks the night before launch. Being a mini-founder is a rotation of the fulfilling and the tedious — that's what makes it real. A people-pleaser who optimizes for ease. You own the learning experience, and that means making hard calls about what's best for learners — even when it's not what they're asking for. Sometimes the hard path is the learning. You hold the line on rigor while still making people feel heard. A systematizer before a prover. Your first instinct should be to run scrappy experiments, not build infrastructure. There will be plenty of room to scale what works — but if your muscle memory is to architect the process before you've validated the idea, the pace here will frustrate you. A content builder who disappears between the big moments. This role isn't just designing programs from a distance — it's being in the Slack threads with customers, answering the DMs, and showing up daily. The best cohort experiences are built by people who are in it with their learners, not just building for them. Location This role is based in NYC with at least 3 days in office.