About the role
About Us
Educato is building an AI-powered exam tutor used by 100,000+ students worldwide. Our mission: Help every student learn smarter, score higher, and actually enjoy the process. We’re now bringing Educato to Turkey and we’re looking for someone who can help us expand our presence throughout the country.
Your Role
You’ll own the go-to-market for Turkey end-to-end, working closely with our global team to adapt our playbook to the Turkish market. With your deep understanding of student life and the local education ecosystem, you’ll shape our market entry strategy - from understanding students and mapping their journeys to launching partnerships and building our social and community presence.
Key Responsibilities
- Market research & strategy: Identify segments, map learner journeys, and shape positioning. Build clear launch plans with timelines and channel strategies.
- Creator & partner growth: Find and secure collaborations with Turkish creators, educators, universities, and communities. Maintain a pipeline and track impact (reach, sign-ups, CAC, ROI).
- Social & community building: Launch and grow Educato Turkey on TikTok, Instagram, etc. Build and moderate learner communities (Discord, Telegram) and run ambassador programs.
- Content launch readiness: Make sure listings, landing pages, FAQs, and comms are accurate, localized, and ready to convert.
- User insights & product feedback: Run interviews, surveys, and usability tests. Share insights with Product to drive improvements and close the loop with learners.
- Post-launch growth & reporting: Nurture relationships with partners, scale winning channels, and report on KPIs to the team so we can double down on what works.
