About the role
About SafetyKit
SafetyKit’s mission is to stop fraud and abuse on the world’s largest platforms. We’re a young startup but are already trusted as a critical defense for some of the world’s largest companies like Etsy, Patreon and Discord.
Companies spend hundreds of billions of dollars on this problem today. But it doesn’t work — systems are fragmented, models are inaccurate, human review bogs down operations, and it all costs a painful amount of money. We saw this firsthand building anti-fraud systems at Stripe and Airbnb. SafetyKit unifies this entire ecosystem into one platform that actually works.
We’re a fast-growing Series A startup backed by Y Combinator, Ribbit Capital, First Round Capital. We’ve raised $27M, are a 19-person team (mostly engineering), and operate 100% in-person at our San Francisco office.
The Role
As our Foundational GTM Growth Lead (title flexible!), you’ll build and own SafetyKit’s Marketing motion from zero to one. This is a highly hands-on role at the intersection of events, brand-driven growth, and market intelligence, with a direct line to revenue.
Your mandate: create awareness where our buyers actually pay attention, turn that attention into high-quality demand, and arm the Sales team with insight and activation that makes outreach land.
This is a special time in our history — joining now means owning GTM Growth across the stack, touching every part of our sales, marketing, and product systems.
What You’ll Own
1. Brand, Social, & Distribution-Led Growth (Primary Near-Term Focus)
- Build SafetyKit’s presence across social channels (primarily LinkedIn and X), with a focus on credible, opinionated, founder- and operator-led content.
- Build a consistent brand voice that resonates with fraud and risk leaders.
