Growth Marketing Lead

Your mission

Join CoinTracker as our first Growth Marketing Lead, owning the channels, analytics, and experimentation that fuel our next stage of growth. You’ll build and optimize a high-velocity growth engine across paid media, affiliates, SEO, and lifecycle — driving measurable acquisition, retention, and revenue impact.

This is a high-autonomy, high-impact role at the intersection of product, marketing, and data. You’ll partner with design, product, vendors, and leadership to bring discipline and velocity to growth marketing — perfect for someone who thrives in ambiguity, enjoys testing and learning, and wants to scale a consumer + enterprise crypto business.

Your one-year outcomes

• Scalable, efficient performance marketing program delivering net-new users and enterprise leads at or below target CAC.

• Affiliate program structured with tracking, incentives, and partner content reuse, driving meaningful incremental customers.

• SEO and organic experiments measurably increase traffic to priority surfaces.

• Attribution framework (via Roadway, Segment, Metabase, etc.) implemented and trusted by stakeholders.

• Growth experimentation roadmap validated with at least one new high-ROI channel (e.g., referral, co-marketing, gamification).

• Clear reporting and dashboards (Looker, Notion, Slack updates) enabling ROI visibility and resourcing decisions.

What you will do

• Own paid acquisition campaigns (Meta, Google, TikTok, Reddit, LinkedIn) — from strategy to creative testing and optimization.

• Manage and scale CoinTracker’s affiliate program, with structured tracking, incentives, and ROI analysis.

• Partner on SEO improvements and lightweight content/organic experiments.

• Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) to measure impact with confidence.

• Build a campaign and experimentation calendar — ensuring high test velocity and tight learning loops.

• Collaborate cross-functionally with design, product, social, finance, and vendors to execute campaigns on time and with impact.

• Provide clear reporting on channel performance, ROI, and recommendations for budget allocation.

• Explore referral, gamification, and viral growth loops to unlock new sources of acquisition and engagement.

What we look for

• Role-agnostic

• Role-specific

The starting salary for this position is between $160,000 - $185,000 USD. Candidate's location does not impact the posted salary range. The actual compensation offered will be based on a variety of job-related factors including relevant skills, education, and experience. This position also includes equity in CoinTracker and benefits like medical, dental, vision, 401(k), life insurance, and PTO.

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.