About the role
Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform. Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you.
About
the role: We're looking for a Head of Community to own our events strategy, launch our inaugural Customer Advisory Board, and build the foundation for dual community engagement with both buyers (Managing Partners, CIOs, CFOs) and users (timekeepers at professional services firms). This is a strategic yet hands-on role where you'll design high-impact experiences that accelerate enterprise pipeline while respecting every attendee's time as sacred. You'll report directly to our Head of Marketing and partner closely with sales, product, and executive leadership to create experiences that position Laurel as the category leader in time intelligence for professional services. What you will do: 1. Events Strategy & Execution (40%) Own the full events strategy across Laurel-hosted experiences (executive dinners, roadshows, user conferences) and 3rd-party trade shows/conferences (industry events in legal, accounting, consulting) Manage outsourced logistics team handling venue sourcing, vendor coordination, registration, on-site execution—you set the vision and standards, they execute Design time-sacred experiences that are efficient, valuable, and memorable—no fluff, every minute must deliver ROI for attendees Track performance rigorously : pipeline contribution, deal acceleration, cost per attendee, influenced ARR, event NPS Scale globally as Laurel expands across NAMER, EMEA, and APAC markets 2. Customer Advisory Board Launch (25%) Build from zero Laurel's inaugural CAB in partnership with the Head of Enterprise Product Recruit executive champions from top-tier law, accounting, and consulting firms (Managing Partners, CIOs, CFOs) who can influence product roadmap and serve as reference accounts Design engagement model : quarterly meetings, exclusive insights, product previews, strategic feedback loops Connect insights to outcomes : translate CAB feedback into product influence, customer case studies, sales enablement content, and thought leadership Establish metrics : member engagement, product feedback quality, reference revenue influence, expansion impact 3. Brand & Content Campaigns (20%) Support integrated campaigns including executive gifting, targeted outreach sequences, themed dinners, and content amplification Collaborate on thought leadership : work with marketing team on campaigns tied to Laurel's State of Work research, time intelligence insights, and AI/professional services trends Create content from experiences : turn executive dinners into case studies, CAB insights into whitepapers, event moments into social/video content Work with Demand Gen to design ABM plays : high-touch experiences for top accounts that combine gifting, personalized outreach, and exclusive events 4. Dual-Community Foundation (15%) Lay groundwork for two communities : Buyer-side : Managing Partners, CIOs, CFOs, Operations leaders at professional services firms User-side : Timekeepers (associates, partners, staff) who use Laurel daily Define engagement models : what does community look like for each audience? (Slack channels, LinkedIn groups, virtual meetups, peer forums, etc.) Pilot initial programs : user office hours, buyer peer roundtables, champion networks Build for scale : create frameworks and processes that can grow from pilot to mature community programs over 12-18 months You will be a great fit if you have: Must-Haves Extensive B2B SaaS marketing experience with deep expertise in events, customer marketing, or community building Enterprise GTM expertise : you understand complex sales cycles, multi-threading stakeholders, and how experiences accelerate deals Proven track record generating significant influenced pipeline through events and executive engagement programs Budget management : you've managed substantial event budgets with rigorous ROI tracking Startup execution mindset : comfortable being strategic AND hands-on; you'll set vision but also jump in to write run-of-shows, coordinate vendors, and problem-solve on-site Professional services fluency : you understand (or can quickly learn) how lawyers, accountants, and consultants think about time, billing, and productivity Data-driven : obsessed with attribution, performance metrics, and proving marketing's impact on revenue Cultural alignment : you genuinely care about Laurel's mission to return time to the world; you treat attendees' time as sacred Nice-to-Haves Experience building Customer Advisory Boards or executive councils Background in legal tech, accounting software, or professional services SaaS Comfort with AI tools for workflow automation (you've built your own systems to scale output) Track record building dual communities (buyer vs. user personas) Experience managing agencies or outsourced teams Bilingual (French, Spanish, or Chinese) for global expansion