About the role
page_title Back to jobs Head of Digital Marketing San Francisco, CA Apply Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies , and private-sector institutions address society’s challenges with unprecedented speed and accuracy. Our AI-enabled platform turns siloed and disconnected data into operational intelligence — instantly surfacing mission-critical information to empower better, faster decisions that improve outcomes at every touchpoint. Today Peregrine supports hundreds of customers across 30+ states and two countries, serving more than 125 million people — and we’re amplifying our impact as we expand into the enterprise and internationally.
The Role Peregrine is building software that powers mission-critical operations across public and private sector organizations. We’re scaling quickly, and are looking for a senior digital leader to build our Digital Marketing Studio from zero. This role owns how we show up digitally. All of it. Paid, web, SEO/AEO/GEO, lifecycle, marketing ops, analytics, and whatever comes next. You’ll create a central studio that partners with field marketing, product marketing, communications, and agency partners to execute regional and segment campaigns at scale. Think in-house consultancy plus execution engine. You’ll start hands-on. Then you’ll hire, systematize, and scale. This is not a “run the old martech playbook” role. We want someone who’s excited by where digital marketing is going now. AI-native workflows. New tools. Faster experimentation. Smarter personalization. And real impact on pipeline and brand. What you’ll do Build Peregrine’s Digital Studio from the ground up. Operating model, processes, SLAs, reporting. The whole thing. Own all digital channels: paid acquisition, website and conversion, SEO/AEO/GEO, email and CRM, marketing ops, and measurement. Partner closely with field, product marketing, events, comms, and design teams to execute integrated campaigns across regions and audiences. Set a strong experimentation cadence. Clear hypotheses. Fast tests. Learnings that stick. Establish channel reporting that leadership trusts and actually uses. Hire and manage a high-performing team (starting with ~3) and grow the function over time. What you'll bring Deep experience across digital marketing in a high-growth B2B or B2G company. A track record of building teams and functions, not just inheriting them. Comfort going hands-on when needed. And stepping back to lead when it’s time. Experience with tools like HubSpot, Salesforce, Salesloft, modern CMSs, paid platforms, BI tools, and SEO. Real curiosity and momentum around AI-native tools and workflows. Clay, propensity models, intent signals, experimentation platforms. You stay current. Strong hiring instincts. High bar. High trust. What success looks like Multi-channel campaigns run smoothly at scale. No chaos. No heroics required. Digital channels clearly contribute to pipeline, engagement, and brand awareness. A steady stream of experiments improving relevance, timing, and performance. The Digital Studio is