Job Application for Head of GTM Content at Carta Back to jobs Head of GTM Content San Francisco, CA Apply The Company You’ll Join Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure. Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital. For more information about our offices and culture, check out our Carta careers page . The Problems You'll Solve As Carta’s Head of GTM Content, you will lead a talented, experienced team of editors, content strategists, and writers producing best-in-class B2B content. You’ll ensure the editorial team delivers timely, accurate, and high-impact content related to the evolving private markets ecosystem, including private equity firms, venture capital firms, private credit firms, and limited partners who support private companies. You will shape the vision, voice, and strategy for our successful and growing content function and integrate it more deeply into Carta’s marketing strategies. Reporting to the Head of Insights, you'll be responsible for guiding the development and execution of audience-led content that supports critical business initiatives through the funnel—from SEO and top-of-funnel educational and brand awareness content, to vibrant and audience-targeted mid-funnel content that generates demand, to sales enablement and customer stories that help turn prospects into clients. You will also push to pioneer new content formats and strategies that go beyond the traditional and help position Carta for the future.
What you'll do: Team and editorial leadership: Lead and manage a team of senior editors and writers to cultivate a high-functioning, collaborative, and purpose-driven editorial team that is tightly aligned with the wider marketing org and indispensable to Carta’s overall mission Champion
the role of content and represent
the team in companywide, big-picture strategic conversations. Infuse creativity while pushing the boundaries on operational excellence Content strategy and planning: Provide an editorial vision that drives content strategies supporting business-wide goals for audience engagement, acquisition, retention, and conversion Partner closely with leaders of the SEO, product marketing, creative, and demand-generation teams to drive omnichannel content campaigns Develop repeatable and scalable editorial processes for ideation, creation, optimization, distribution, and governance Performance and analytics: Partner with internal marketing leaders to obtain greater visibility of editorial content performance through the funnel Lead a results-based editorial culture that prioritizes data-rich insights to track content performance, inform editorial decisions, and optimize strategies Lead the development of reporting frameworks that measure engagement and ROI, and communicate results with clarity to leaders including the C-suite
The Team You'll Work With At Carta, the Communications and Content team plays a vital role in shaping the company’s brand, messaging, and public image. Their
responsibilities typically span several key areas including PR, Corporate Communications, Content Marketing, Social Media, Influencer Relations, and Internal Comms. Together this team is Carta’s storytelling engine – responsible for communicating the company’s story and impact, both internally and externally, in a clear, compelling, and consistent way that supports business goals and builds trust with stakeholders. About You Track record of managing teams and processes that produce best-in-class B2B content—and a record of demonstrating out-of-the-box, creative thinking that can future-proof content in a rapidly changing environment Deep understanding of the private markets, including startup fundraising, venture capital, private equity, private credit loan operations, and limited partner investing Advanced, industry-leading knowledge of SEO, LLMs, AI tools, and data-driven content strategies, and a track record of deeply leveraging emerging tools to develop editorial processes Demonstrated knowledge of global ecosystems, including track record of producing private markets content related to non-U.S. regions including Africa, Asia/Pacific Islands, the Middle East, and the U.K. Demonstrated success in building scalable content programs that deeply engage target audiences and move them through the funnel Outstanding writing, editing, and research skills; comfortable producing and refining technical and analytical content Strong cross-functional communication skills and the ability to collaborate across departments in a fast-paced, high-growth setting At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets. Salary Carta’s
compensation package includes a market competitive salary, equity for all full time roles, exceptional
benefits, and, for applicable roles, commissions plans. Our minimum cash
compensation (salary + commission if applicable) range for this role is: $176,000 - $220,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors. Disclosures: We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details. For information on our data privacy policies, see Privacy , CA Candidate Privacy , and Brazil Transparency Report . Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [email protected]. Create a Job Alert Interested in building your career at Carta? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field Autofill with MyGreenhouse First Name * Last Name * Email * Phone Country * Phone * Location (City) Locate me Resume/CV * Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Are you currently eligible to work in the country where this position is located for any employer? * Select... Do you now or in the future require visa sponsorship to continue working in the country where this position is located? * Select... LinkedIn Profile * Website Have you worked for Carta at any other time previously? * Select... We work on a hybrid schedule where we come into office 3x/week and work remotely the remaining 2 days. In office schedules are set by location and team. Please confirm you can work in person at the location(s) of the job listed above per this schedule. * Select... Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Carta’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Gender Select... Are you Hispanic/Latino? Select... Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to
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