About the role
Quizlet - Head of Lifecycle Marketing Head of Lifecycle Marketing San Francisco, CA Marketing – Lifecycle Marketing / Full-time / On-site apply for this job About Quizlet: At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly. We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools. Let’s Build the Future of Learning Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About
the Team: Quizlet’s overall Marketing team is responsible for driving brand awareness, user engagement, subscription, and ads growth. The Head of Lifecycle role will lead the Lifecycle Marketing team, which focuses on driving customer engagement and retention through various owned channels. The Lifecycle team works cross-functionally with product marketing, brand, product, and engineering teams. This role reports to the Director of Growth Marketing.
About
the Role: As the Head of Lifecycle Marketing, you will be responsible for growing activation, engagement, retention, and subscriptions via our Braze-run channels. You will lead the Lifecycle Marketing team in managing our triggered and seasonal ad hoc programs in service of driving incremental sessions and monthly active users. You will help shape the ways campaigns come to life with personalized data, timely targeting, and engaging copy and creative. Your strategic mindset and deep understanding of customer behavior will be instrumental in helping you evaluate opportunities and prioritize incoming tickets. You’ll be confident using data to shape campaign structures and strategies as well as in analyzing campaign and channel effectiveness. From a channel perspective, you’ll help us establish strong performance baselines and best practices across email, push, SMS, and many onsite channels. You’ll collaborate with product, data science, and engineering team members across the company to unlock new triggered and ad hoc campaign opportunities and experiences. As you test and learn, you’ll help us establish playbooks for scaling the impact of winning initiatives. As an excellent communicator, you will be confident in sharing your learnings and proposals in well-synthesized decks and documents. You will thrive in this role if you can break down your thinking, solicit direct feedback, and bring stakeholders along for the ride. We’re looking for a candidate who can make decisions quickly and who can interpret and share results in a way that helps move our overall business understanding forward. Last but not least, you’ll be someone who can inspire and mentor your team members to grow their technical and strategic expertise in lifecycle marketing. We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week : Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization. In this role, you will: Develop and implement comprehensive lifecycle marketing strategies that align with the company’s growth objectives, enhancing customer engagement Lead cross-functional initiatives to optimize the customer journey, from sign-up and activation through product adoption, retention, and subscription Drive best-in-class campaign analysis, partnering with our analytics team to ensure we can optimize campaigns to deliver strong incremental results Use data analytics to gain insights into customer behavior and preferences, leveraging these insights to tailor marketing efforts and improve campaign effectiveness Oversee the management of all lifecycle marketing channels, including email, SMS, push notifications, and in-app messages, ensuring user-friendly, cohesive, and personalized customer communication Collaborate with product marketing, brand, product, and engineering teams to ensure marketing strategies are integrated and supportive of overall business goals Stay ahead of industry trends and advancements in lifecycle marketing technologies and practices, continuously innovating and evaluating new channels and capabilities with analytical test-and-learn approaches Lead, mentor, and develop a high-performing marketing team, fostering a culture of excellence, creativity, and continuous improvement What you bring to the table: 10+ years of experience in lifecycle or digital marketing, with at least 3+ years in a team leadership role Deep understanding of marketing automation tools and CRM systems Proven track record of designing and executing successful lifecycle marketing strategies. You’ll be someone who can take a 50,000 foot view, think through structural implications, and sweat the details of design, message, and execution Strong analytical skills, with experience in data analysis and customer segmentation Strong track record of A/B testing for optimization and holdout reporting to measure campaign and channel effectiveness Creative thinker with a customer-centric mindset Great concise consumer copywriting skills Experience building complex lifecycle campaign canvases and ability to coach and recommend iterations and new tests to drive efficiencies and transferable learnings Excellent leadership and team management abilities, with a passion for mentoring and developing talent A high degree of attention to detail, coupled with the soft skills to deliver effective feedback to team members Outstanding communication and collaboration skills, capable of working effectively across different teams and departments History of influencing cross-functionally to enable your team with well-connected data library and strategy Excellent organizational and prioritization skills, and the ability to implement process improvements