About the role
About Cantina: Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning. If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!
About
the Role: The Head of Product Marketing will build and lead Cantina’s product marketing and customer insights function. This role sits at the intersection of Product, Design, and Marketing, developing a deep, nuanced understanding of our customer, and their end-to-end product experience. They will translate that insight into clear positioning, roadmap influence, and comprehensive go-to-market strategies that drive adoption and growth. This leader ensures that what we build is aligned with real customer needs and that how we bring it to market is differentiated, compelling, and strategically sound. What You’ll Do: Build and own the customer and market research function, developing rigorous qualitative and quantitative insights that inform product strategy and roadmap decisions Partner closely with Product leadership to shape positioning, packaging, and prioritization based on a detailed understanding of customer needs and product experience Define clear value propositions, messaging frameworks, and competitive positioning across products and features Design and lead end to end go to market strategies for launches, including audience segmentation, pricing and packaging input, enablement, demand generation alignment, and performance tracking Equip Sales, Growth, and Comms with the narratives, tools, and insights needed to effectively communicate product value in market What You’ll Bring: 5+ years of experience in product marketing, strategy, or a related function within high growth technology companies Proven track record of building customer research and insights programs that directly influence product roadmaps and business outcomes Deep experience leading complex product and feature launches with measurable impact Strong analytical and storytelling skills, with the ability to synthesize detailed research into clear positioning and GTM strategy Executive presence and cross functional leadership skills, with the ability to align Product, Marketing, Sales, and Leadership around shared priorities Travel up to 10% of the time