Lifecycle Marketing Manager

Responsibilities Build, launch, and manage lifecycle campaigns across email, push notifications, in-app messaging, and SMS Execute against lifecycle programs spanning onboarding, activation, conversion, retention, and winback Own campaign setup and QA in Iterable, including journeys, segmentation, and personalization Monitor campaign performance and continuously optimize based on data and insights Run A/B tests to improve key subscription metrics such as trial conversion, churn, and reactivation Partner with product, engineering, and data teams to ensure accurate targeting, tracking, and experimentation Collaborate with creative to develop compelling messaging and iterate on copy and UX Maintain campaign documentation, workflows, and operational best practices Use AI tools to accelerate campaign production, copywriting, and testing workflows

Requirements 4+ years of experience in lifecycle, CRM, or retention marketing at a software company or subscription business Strong hands-on experience building campaigns in Iterable (or similar platforms like Braze, Customer.io , etc.) Proven ability to execute and optimize cross-channel lifecycle campaigns Solid understanding of core subscription metrics (conversion, retention, churn, LTV) and how lifecycle impacts them Detail-oriented with strong QA instincts and operational rigor Analytical mindset with experience reading performance data and making data-driven optimizations Comfortable working in a fast-paced, highly collaborative environment

Nice to Have Experience working on mobile-first products (iOS/Android) Familiarity with analytics tools like Amplitude, Mixpanel, or similar Exposure to experimentation frameworks and incrementality testing Interest in AI tools for marketing workflows and content creation Understanding of the creator economy or content creation tools

Benefits: Comprehensive medical, dental, and vision plans 401K with employer match Commuter

Benefits Catered lunch multiple days per week Dinner stipend every night if you're working late and want a bite! Grubhub subscription Health & Wellness

Perks Multiple team offsites per year with team events every month Generous PTO policy Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Please note

benefits apply to full time employees only.

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