At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. As a Lifecycle Marketing Manager at Vanta, you will play a critical role in building and scaling a best-in-class lifecycle marketing function for our customers. You’ll design and execute data-driven, multi-channel programs that engage and educate customers across every stage of their journey—driving measurable impact on onboarding, activation, product adoption, retention, and expansion. This is a highly strategic and foundational role. You’ll bring strong product acumen and a deep understanding of customer behavior to identify high-impact opportunities, map complex journeys, and build the systems and frameworks that define lifecycle marketing at Vanta. The Lifecycle Marketing team sits within Growth Marketing and is responsible for delivering the right message to the right audience at the right time—while shaping a seamless, end-to-end customer experience across every touchpoint. What you’ll do as a Lifecycle Marketing Manager at Vanta: Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion. Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact. Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration. Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs. Define segmentation and size audiences using product and CRM data to prioritize highest-impact opportunities. Use AI as a core part of how you work to accelerate personalization, increase testing velocity, and automate lifecycle workflows. Establish scalable experimentation frameworks (A/B, multivariate, holdouts) that drive continuous learning and optimization. Drive cross-functional partnership with Product, Product Marketing, Marketing Ops, Data, Sales, and Customer Success to align on customer insights, influence roadmap decisions, and deliver cohesive, high-impact lifecycle programs. Develop compelling messaging, content, and visuals that resonate with B2B audiences. Own performance reporting and use insights to inform prioritization and roadmap decisions. Support product launches and strategic initiatives through coordinated lifecycle campaigns. Maintain data quality and compliance while enabling accurate segmentation and behavioral targeting. How to be successful in this role: 4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion, ideally within a product-led growth (PLG) environment. Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). Strong analytical skills with experience using behavioral and product data to inform strategy. Experience building triggered, behavior-based lifecycle programs. High product acumen and ability to identify and size impactful opportunities. Experience mapping customer journeys and documenting lifecycle frameworks. Strong creative instincts across messaging, content, and campaign development. Experience running structured experimentation programs. Excellent cross-functional collaboration and project management skills. Familiarity with in-product messaging tools (e.g., Pendo, Intercom, Chameleon) is a plus. Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact. What you can expect as a Vanta’n: Industry-competitive salary and equity Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans 16 weeks fully-paid Parental Leave for all new parents Health & wellness stipend Remote workspace, internet, and cellphone stipend Commuter benefits for team members who report to the SF and NYC office Family planning benefits Matching 401(k) contribution with immediate vesting Flexible PTO policy, plus 80 hours of Sick Time 11 company-paid holidays Virtual team building activities, lunch and learns, and other company-wide events! Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials. #LI-remote At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply. About Vanta We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent. Referral Instructions If you are being referred for the role, please contact that person to apply on your behalf.
About Vanta Vanta (YC W18) is the leading automated compliance and trust management platform designed to simplify and centralize compliance and security workflows for organizations of all sizes.
Why YC Startups Need Vanta As a YC company, proving your security compliance is crucial for hitting new milestones—from finding product market fit, to selling to bigger customers. We would know, we’ve been there—and we’ve helped over 10,000 customers do just that! Vanta's all-in-one solution, combined with expert service partners, helps you quickly and painlessly achieve and maintain compliance with top frameworks—like SOC 2 and ISO 27001—and build a strong security foundation, so you can close bigger deals and scale faster. Learn more at vanta.com.
YC Companies get Exclusive Discounts on Vanta’s packages: Vanta’s packages for startups are designed to make security and compliance easier, faster, and more cost-effective. Whether you’re closing your first deal or gearing up for growth, our all-in-one solution provides the tools necessary to become compliant quickly, demonstrate your security posture, and build a strong security foundation.
Why Vanta?
Built for startups: Vanta knows startups. We went through YC in 2018 and have since helped thousands of startups, including YC companies Supabase (YC S20), Fern (YC W23), and Newfront (YC W18) achieve and maintain compliance quickly. Startups like Charityvest (YC S20), BreachRX, and Flo Health have gone from zero to SOC 2 Type I or ISO 27001 certification in 10 days or less with Vanta.
Future-proof, feature-rich, automated platform: Vanta’s modular platform is built for the needs of today and tomorrow, including:
Proven market leader and well-funded: Vanta was founded in 2018 and has raised $350M with over 700 employees. We’ve guided over 10,000 customers through their first or multiple audit cycles for various frameworks. These customer learnings and our funding help drive a fast pace of product development to delight customers and ensure Vanta will be there for you in the future.
Interested in seeing why Upflow (YC W20), Tailor (YC S22), and hundreds of other YC companies trust Vanta to automate compliance so they can focus on scaling? Reach out to our team at [email protected] to get started!
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