About the role
The Growth Lead owns demand generation end-to-end to drive signups and demo calls into an about-to-launch PLG motion. This is a growth-focused role, distinct from product marketing and DevRel.
Responsibilities include building and operating all systems, processes, and programs related to growth and marketing — including blog, events, social media, content strategy, and partnerships.
The role is heavily focused on community, evangelism, and events. The ideal candidate is technical enough to be credible with a devtools/observability audience but is not expected to code demos or conduct technical walkthroughs (engineers will handle DevRel). The company is not yet PLG but is building the remaining features and new pricing/billing to support PLG and self-serve within the next month. The hire is expected to be PLG-curious rather than a PLG veteran — walking into a motion that is about to turn on, not running an established self-serve funnel.