Marketing Operations Manager
About the role
About
the role We are seeking a Marketing Operations Manager to own and optimize our end-to-end marketing technology stack, performance measurement, and go-to-market execution infrastructure. This role sits at the intersection of Marketing, Revenue Operations, Sales, and Finance, ensuring that every marketing dollar, program, and campaign is measurable, scalable, and revenue-aligned. The ideal candidate is both strategic and hands-on: someone who can architect systems, enforce data discipline, and translate complexity into clarity for executive leadership.
Responsibilities Own the architecture, integration, and ongoing optimization of the full martech stack, including HubSpot, Salesforce, and adjacent tools (intent data, enrichment, ABM, analytics, attribution). Ensure seamless data flow across marketing, sales, and revenue systems with clear source-of-truth definitions. Evaluate, rationalize, and introduce new tools as needed—balancing innovation with stack simplicity and ROI. Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior—not vanity engagement. Own multi-touch attribution models that accurately reflect the influence of marketing across long sales cycles. Build clear frameworks for understanding Channel performance, Campaign effectiveness, & Incremental pipeline and revenue impact Establish executive-ready dashboards that tie marketing activity to pipeline, ARR, CAC, and payback. Partner with Demand Gen and Sales to design and operationalize ABM programs (1:few, 1:many, and 1:1) Support account selection, tiering, scoring, engagement tracking, and reporting. Ensure ABM programs are measurable, repeatable, and tightly aligned to revenue goals. Partner with Finance to align spend, forecasting, and performance reporting. Establish best practices for campaign setup, naming conventions, data hygiene, and reporting consistency. Act as the steward of marketing data quality and operational discipline. Document processes and enable the broader marketing team to operate efficiently at scale
