Paid Media Manager

Dolls Kill - Paid Media Manager Paid Media Manager Oakland, CA Marketing / Full-time / Hybrid apply for this job Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers, including some of the most influential personalities in music, art, pop culture, and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands. Our team is growing quickly, and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.

Requirements Paid Media Strategy & Execution Develop and manage paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), Pinterest, TikTok, and other relevant channels. Plan, launch, monitor, and optimize campaigns to achieve ROAS, CPA, and revenue targets. Build and maintain full-funnel campaign structures (prospecting, retargeting, retention). Manage daily pacing, budgets, bid strategies, and audience performance. Creative Testing & Optimization Create and execute structured testing roadmaps (messaging, formats, hooks, creatives, audiences). Partner with creative teams to brief ad concepts, analyze results, and refine winning themes. Continuously identify new ad opportunities, placements, and creative angles. Analytics & Reporting Analyze campaign performance using platform dashboards, Google Analytics, and internal reporting tools. Track key KPIs such as ROAS, CPA, CPC, CPM, CTR, LTV, and MER. Produce weekly and monthly reports with actionable insights and recommendations. Maintain experimental logs and testing documentation. Cross-Functional Collaboration Work closely with e-commerce, merchandising, creative, and brand teams to align marketing efforts with product and promotional calendars. Provide forecasting support and performance expectations for new product launches and sales events. Ensure landing pages and customer journeys align with campaign goals. Budget Management Manage monthly paid media budgets across all platforms with accuracy and efficiency. Forecast spend and performance by channel and campaign type. Adjust bids and budgets dynamically to maximize ROI. Market Research & Innovation Stay current with platform updates, industry trends, algorithm shifts, and best practices. Identify new channels or beta opportunities to expand paid media reach. Evaluate and test new tools, audiences, and automation strategies.