About the role
Dolls Kill - Performance/Growth Marketing Manager Performance/Growth Marketing Manager Oakland, CA Marketing / Full-time / Hybrid apply for this job Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands. Our team is growing quickly and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew. Applicant and Candidate Privacy Notice
About
the Role Our Performance Marketing Manager role represents a unique opportunity to leverage your digital marketing expertise to have an outsized impact at one of the most dynamic DTC brands on the planet. In this role you will drive real incremental growth through hands-on performance marketing channel management. Your deep experience in Google Ads, Meta, Tiktok and other emerging channels will come to life in smart campaign structures and inspiring ad units. You’ll have the opportunity to partner with a diverse team of creatives and merchandisers, working in concert to create exciting ads that drive real results.
Responsibilities Create and optimize campaigns and ads hands on in platforms, including Meta, Google, and Tiktok. Analyze data and take action to drive performance. Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching and creative testing. Assist in developing performance media budgets across channels in order to optimize overall incremental profitable sales. Collaborate cross functionally; use well structured data and visualizations to assist the the merchandising and creative teams in better understanding our customer, outstanding opportunities, and what drives results in performance channels. Assist in improving full funnel reporting and attribution. Monitor the DTC landscape for new trends; Evaluate, recommend and execute entering new performance marketing channels. Support brand marketing activities with thoughtful measurement and data-driven recommendations.