Performance Marketing Lead

At Wyndly, we're fixing allergies for 100 million Americans by training their bodies to ignore allergy triggers. We've built a successful B2B channel, and now we're looking for someone obsessed with cracking direct-to-consumer acquisition to unlock our next phase of growth.

The Role

We need a hands-on performance marketer who can figure out why doctors can sell our treatment but Facebook ads can't. You'll own all paid acquisition channels, turn customer insights into profitable campaigns, and build the playbook.

What You'll Actually Be Doing

• Own paid acquisition end-to-end : Meta, Google, TikTok - you'll manage budgets, write copy, brief creatives, and optimize daily

• Crack our positioning puzzle : Interview customers, identify why they buy, and test messaging until CAC makes sense against our LTV

• Turn our organic momentum into paid growth : We get 1M+ views monthly on TikTok/YouTube, and you'll turn that into paid insights

• Build the testing machine : Launch experiments weekly across ads, landing pages, and offers

• Partner with creative resources : You won't design, but you'll know exactly what creative to brief based on performance data

• Work within our existing stack : Shopify & Klaviyo

Who You Are

• Performance marketer with 3-5 years experience scaling D2C brands, ideally in health/wellness

• : Comfortable with CAC/LTV math, cohort analysis, and quick decision-making from incomplete data