Product Lead, Agentic Personalization

Remote
Full-time
Visa Sponsorship

About the role

Why Hightouch, Why Now

More than 1,000 enterprises—like PetSmart, the NBA, Spotify, Domino’s, and GameStop—use Hightouch to run their marketing. Earlier this year we launched the Agentic Marketing Platform with two pillars:

  • Agentic Advertising Studio. Agents analyze performance, competitor creative, and brand guidelines, then assemble ad concepts across Meta, Google, TikTok, and LinkedIn.
  • Agentic Lifecycle Studio. Agents identify lifecycle opportunities, draft audiences, assemble on-brand email and SMS campaigns, and orchestrate them through Braze, Iterable, Salesforce, and Adobe.

Advertising covers paid media. Lifecycle covers email, SMS, and push. Agentic Personalization is the third pillar: what customers experience inside the website and mobile app. Different buyer (product and growth teams), different workflow (real-time experimentation), different technical surface (browser SDKs and edge delivery). Same agent infrastructure and data foundation.

What no competitor can replicate:

  • Agent orchestration. 25+ specialized skills for audience building, content generation, campaign analysis, and multi-step workflow coordination.
  • Content assembly. Agents search existing asset libraries for reusable on-brand content before generating anything new, which is what makes output trustworthy enough for enterprises to ship.
  • Marketing and brand context. Persistent layer connecting customer data, brand guidelines, creative assets, and performance history so agents operate grounded in how the business works.
  • Real-time data infrastructure. Low-latency personalization API, sub-second audience evaluation, ML-powered optimization and recommendations, event pipeline processing millions of events daily.

The Role

Founding PM for Agentic Personalization: Hightouch's third major pillar and biggest new investment. You define the product, the sequencing, and the go-to-market.

  • Customer discovery. Deep engagement with product and growth teams at enterprise companies to understand how they personalize web and mobile today, and what would earn their trust in an agent-driven approach. Translate into a roadmap tied to revenue milestones.
  • Define the agent experience. What agents do autonomously (segments, variants, experiments, traffic allocation) vs. what needs human approval (production launches, brand-sensitive content). Design the feedback loop that builds trust over time.
  • Scale the GTM. Co-own pipeline, join customer calls, shape competitive positioning, partner with CS on implementation playbooks.

High-visibility role working directly with founders and executive team.

What We're Looking For

  • Zero-to-one track record. Products you built from nothing to meaningful revenue, ideally at a B2B SaaS company. Domain matters less than evidence you can find product-market fit under uncertainty.
  • Technical depth. Can evaluate architectural tradeoffs, debate infrastructure decisions with senior engineers, and reason about things like batch vs. real-time and caching strategies at the level of product decisions.
  • Commercial instinct. Think in terms of pipeline, conversion, and expansion. Build roadmaps that map to revenue targets.
  • Speed. Small team, high autonomy, tight cycles. We use AI heavily in our own workflows.
  • Cross-functional trust. This spans engineering, design, sales, CS, and leadership. You drive clarity from ambiguity.

About Hightouch

Hightouch's mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com and PetSmart, rely on Hightouch to drive their growth.

Hightouch created the Composable Customer Data Platform (CDP). It lets companies use their own data warehouse to collect, prepare and activate customer data for marketing personalization and business operations. Building on that base, Hightouch now offers an Agentic Marketing Platform and AI Decisioning. Marketers set goals and guardrails, and AI agents use them to personalize 1:1 customer interactions. This puts brand context, customer data and performance history in one place, so marketers can build and ship full campaigns themselves. In the past, only technical teams could access and use customer data. Hightouch lets any business user deliver personalized experiences, improve performance marketing and move faster with data and AI.

Culture: The team cares about real impact for customers. People tackle problems from first principles, move quickly and efficiently, and treat each other with compassion and kindness. Hightouch looks for strong communicators with a growth mindset who are motivated and persistent. The engineering culture is strong and holds a very high bar for quality. Software should be scalable, simple and extensible.

Growth: Hightouch is in hypergrowth. Revenue and headcount roughly double every year. The company is headquartered in San Francisco and has team members around the world. Backers include Goldman Sachs, Sapphire Ventures, ICONIQ, Bain Capital Ventures, Amplify Partners, Y Combinator and Afore Capital.

Required skills

Figma
Claude Code
Agentic frameworks

Other roles at Hightouch

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Job details

Salary

$240,000 - $320,000

Location

Remote

Experience

5+ years

Company

NameHightouch
Industryb2b, data, ai, marketing
Team Size579

Funding

Total raised

$322M

Last stage

Series D

Investors

Y Combinator

Founders

TM

Tejas Manohar

co-CEO

KG

Kashish Gupta

co-CEO

JC

Josh Curl

CTO

JC

Joshua Curl

What happens next.

No applications, no recruiter spam. Just the intro.

01

Confirm the fit

A few questions to make sure this role is the right shape for you. Two minutes.

02

I pitch you to the company

I write the intro, send it to the founder, and handle the back-and-forth.

03

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.