About the role

Why Hightouch, Why Now

More than 1,000 enterprises—like PetSmart, the NBA, Spotify, Domino’s, and GameStop—use Hightouch to run their marketing. Earlier this year we launched the Agentic Marketing Platform with two pillars:

Agentic Advertising Studio. Agents analyze performance, competitor creative, and brand guidelines, then assemble ad concepts across Meta, Google, TikTok, and LinkedIn.
Agentic Lifecycle Studio. Agents identify lifecycle opportunities, draft audiences, assemble on-brand email and SMS campaigns, and orchestrate them through Braze, Iterable, Salesforce, and Adobe.

Advertising covers paid media. Lifecycle covers email, SMS, and push. Agentic Personalization is the third pillar: what customers experience inside the website and mobile app. Different buyer (product and growth teams), different workflow (real-time experimentation), different technical surface (browser SDKs and edge delivery). Same agent infrastructure and data foundation.

What no competitor can replicate:

Agent orchestration. 25+ specialized skills for audience building, content generation, campaign analysis, and multi-step workflow coordination.
Content assembly. Agents search existing asset libraries for reusable on-brand content before generating anything new, which is what makes output trustworthy enough for enterprises to ship.
Marketing and brand context. Persistent layer connecting customer data, brand guidelines, creative assets, and performance history so agents operate grounded in how the business works.
Real-time data infrastructure. Low-latency personalization API, sub-second audience evaluation, ML-powered optimization and recommendations, event pipeline processing millions of events daily.

The Role

Founding PM for Agentic Personalization: Hightouch's third major pillar and biggest new investment. You define the product, the sequencing, and the go-to-market.

Hightouch’s mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, trust Hightouch to power their growth.

We pioneered the Composable Customer Data Platform (CDP), which lets companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Our new AI Decisioning platform goes a step further, allowing marketers to set goals and guardrails that AI agents can then use to personalize 1:1 customer interactions. Traditionally, only technical teams had the skills to access and use customer data. With Hightouch, every business user can deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

Our team focuses on making a meaningful impact for our customers. We approach challenges with a first-principles mindset, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.

What else? We’re based in San Francisco but have team members all over the world. Our Series C put us at a $1.2B valuation, and we are backed by leading investors such as Sapphire Ventures, Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.

Product Lead, Agentic Personalization

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