About the role
This is a full-time role as a Product Marketing Lead, located onsite in New York, NY.
We’re looking for a sharp, execution-driven Product Marketing Lead to define our ICP, positioning and messaging, sales enablement, and product launches, and turn that into measurable revenue impact. This is a foundational GTM role: you will directly influence pipeline, win rates, and sales velocity.
You’ll sit at the center of Sales, Product, and Marketing, ensuring we are telling a clear, differentiated story in every deal, every campaign, and every product launch. You’ll own how the market understands Hadrius and why we win.
This is not a “support” function, this is a revenue-driving role. You will operate as a mini Head of PMM, owning strategy and execution end-to-end.
You will work directly with the founding team to design and build the future of the financial compliance system. We pride ourselves on having a culture that rewards impact and success generously. We’re focused first and foremost on empowering each other to do our best work, today and into the future. You'll be on a team that works incredibly hard and seeks other exceptional people excited to do the same.
Responsibilities
First week:
- Deeply understand our ICP, product, segment, and competitive landscape
- Shadow sales calls to learn how deals are won and lost
- Audit existing messaging, decks, and website, identify gaps and inconsistencies
- Build initial hypothesis on “why we win” and “where we lose”
- Define and roll out a clear ICP + segmentation framework
First month:
- Establish core positioning and messaging across product and segments
- Ship a new sales narrative (deck, talk track, key objections)
- Build battlecards and competitive positioning
