About the role
About Bitstack
It all started with an idea in 2021. Initially built to democratize Bitcoin in France, Bitstack has gone from a simple product that invests spare change in bitcoin, to a crypto-native bank bringing a better way to save, spend, and grow money to our 300K+ users. We want to rebuild finance from the ground up to empower people to achieve financial freedom by participating in a more open and inclusive financial system. We’re a small, ambitious team of operators. We believe in moving fast, sweating the details, and creating products people truly love. At Bitstack, you’ll have the opportunity to shape not just our products, but the culture and practices of our entire organization. Bitstack is backed by YC, leading VCs like 13books Capital, Stillmark, Serena, and many more. We are building a product our users love and we are just getting started!
The role
We are looking for a Product Marketing Manager to define how Bitstack’s products, features, and value proposition are positioned, brought to market, and understood by users.
Your mission will be to turn product complexity into clear, compelling, and scalable narratives that drive understanding, adoption, and differentiation. You will bring structure and consistency to how Bitstack communicates about its products across the entire lifecycle.
You will sit at the intersection of Product, Marketing, Growth, Design, Customer Care, and Compliance to ensure Bitstack launches products with the right positioning, the right narrative, and the right go-to-market strategy.
This role focuses on the positioning and go-to-market layer of the product lifecycle: defining how we talk about our products, how we bring them to market, and how we ensure they are clearly understood and adopted by users.
As Bitstack expands its product offering with major new products and features such as its euro account and Visa card, while preparing additional launches and expanding into new European markets, this role will be critical in sharpening our value proposition, improving feature adoption, and building a repeatable, high-quality product marketing engine.