About the role
Job Application for Product Marketing Manager, New Markets at Peregrine Technologies Back to jobs Product Marketing Manager, New Markets Washington, DC Apply Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies , and private-sector institutions address society’s challenges with unprecedented speed and accuracy. Our AI-enabled platform turns siloed and disconnected data into operational intelligence — instantly surfacing mission-critical information to empower better, faster decisions that improve outcomes at every touchpoint. Today Peregrine supports hundreds of customers across 30+ states and two countries, serving more than 125 million people — and we’re amplifying our impact as we expand into the enterprise and internationally.
The Role Reporting to the VP of Product Marketing, you are the founding member of the global core product marketing team. You will work closely with product, engineering, forward deployed engineers, sales, and customer success to build our product narrative, core positioning and messaging, and product architecture and naming. You will also lead the development of our product launch strategy and go-to-market execution. This is a builder role that requires both extreme velocity and a systems thinking approach. Key
Responsibilities Develop core narratives and messaging - Create compelling narratives and value propositions for capabilities across the entire platform Develop the strategy and GTM launch muscle - Own and orchestrate the company wide approach to bringing innovation from all parts of our tech stack to the market Drive high-visibility launches - Own and orchestrate high-profile launches that impact company messaging, aligning multiple features under a cohesive innovation story to maximize launch impact Champion customers - Use product analytics, customer interviews, and more to become an expert on users' needs, goals, motivations, and dreams Stay ahead of the competition - Conduct closed/won analyses, keep up to date with competitors' movements, and identify differentiators that keep narratives fresh and sellers on top Influence product strategy - Champion customers' needs to inform product strategy and roadmap Define crisp, clear messaging that helps customers understand Peregrine’s unique approach to delivering transformational outcomes through an end-to-end data and AI strategy Transform complex technical content into compelling demos, sales enablement, and inspiring campaigns Own customer-facing product architecture, packaging, and naming