About the role
About
the Team Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
About
the Role We’re looking for a senior, builder-minded Product Marketing leader to help establish and define OpenAI’s platform business. OpenAI’s B2B strategy is centered on becoming the intelligence layer inside the enterprise — embedded across workflows, systems, and decision-making. This role sits at the forefront of that effort. This is a large, open-ended role focused on market creation. This role will help shape an emerging product area and define our go-to-market approach. You will work in close partnership with Product and Sales to determine how this product is positioned, how it goes to market, how we drive adoption and usage, and how we differentiate in a competitive enterprise landscape. This is an opportunity to build, own, and scale an enterprise GTM strategy end to end. This role will ideally be based in San Francisco, CA, with a hybrid schedule of three days per week in the office, or Remote West Coast, US, with frequent travel. In this role you will: Help establish a new enterprise market for OpenAI: Define the category, narrative, and value proposition for OpenAI as the intelligence layer inside the enterprise. Own end-to-end product marketing for a net-new business: From early product definition through launch, adoption, usage, and expansion. Partner deeply with Product to shape strategy and roadmap: Translate customer needs, market insight, and competitive context into clear product and packaging guidance. Define GTM strategy in tandem with Sales: Determine target segments, buyer personas, sales motions, and messaging that support early traction and long-term scale. Differentiate OpenAI in a competitive enterprise landscape: Articulate how OpenAI’s approach compares to and competes with cloud and infrastructure providers. Figure out segmentation, adoption, and usage strategy: Identify who we sell to, how customers get started, how they realize value, and how usage grows over time. Build the foundation from scratch: Create core narratives, positioning, sales enablement, launch frameworks, and internal alignment for a business that is just getting started. Operate as an owner: Take accountability for how this product shows up in the market and how it succeeds commercially. You might thrive in this role if you: Have 15+ years of experience in product marketing, GTM, or related roles in enterprise, B2B, or platform businesses. Are excited by white space and ambiguity and want to build something new from the ground up. Have experience helping define or launch net-new products, platforms, or categories, ideally alongside sales teams. Enjoy working without a fully defined playbook and are motivated by ownership and impact. Can translate complex technology into clear, differentiated enterprise value narratives. Think holistically about market creation, segmentation, adoption, usage, and competition. Are a strong cross-functional partner to Product and Sales. Balance strategic thinking with hands-on execution in fast-moving environments. Workplace & Location This role is based in San Francisco, CA, with a hybrid schedule of three days per week in the office. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence
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