Senior Analyst, Marketing Analytics & Insights (New York)

Job Application for Senior Analyst, Marketing Analytics & Insights (New York) at Justworks Back to jobs Senior Analyst, Marketing Analytics & Insights (New York) New York, New York Apply Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are We are looking for a Senior Analyst, Marketing Analytics & Insights to join our Marketing Operations team. In this role, you'll be a key part of the Marketing team, owning the reporting and insights function to drive marketing performance analyses. You will be at the forefront of the company's data-driven marketing efforts, using data to inform and improve marketing strategies in partnership with sales, product, and finance. This role is crucial for shaping marketing strategy by analyzing performance across various channels, identifying trends, and uncovering opportunities for growth. Your Success Profile What You Will Work On Performance Analysis & Insights : Analyze digital marketing performance across multiple channels, such as Paid Search, Paid Social, Affiliate, and Programmatic. Conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers. Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science. Reporting & Visualization : Maintain data visualization dashboards and reports that track key metrics and KPIs. You will also streamline reporting processes to surface real-time insights that improve channel performance. Strategy & Optimization : Translate insights from various data sources into actionable strategies that improve ROI and guide budget reallocations. Cross-functional Collaboration : Work closely with marketing, product, and engineering teams to implement robust tracking and attribution mechanisms. Partner with finance and channel leads to forecast spend, guide investment decisions, and ensure budget alignment across channels. Operational Excellence : Manage key marketing platforms (e.g., MTA/MMM tools such as Hockeystack) to ensure data integrity and process efficiency. You will also support campaign operations, including budget optimization and allocation. How You Will Do Your Work As a campaign operations analyst, how results are achieved is paramount for your success and, ultimately, in our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following: Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals. Functional expertise - subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge. Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking. Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism. Nimble learning - Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder. Builds networks - effectively building formal and informal relationship networks inside and outside the organization. All Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for: Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others. Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others. Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude. Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler. Qualifications Experience : You have 5+ years of B2B experience in marketing analytics, marketing operations, or a related performance marketing role. Experience working in a B2B marketing environment is a plus. Technical Skills : You have strong analytical skills with the ability to distill complex data into actionable insights. You are proficient in SQL and experienced in tools like Excel, Google Sheets, Tableau, or other BI/reporting platforms. Data & Analytics Expertise : You have a proven track record of using data to drive significant improvements in marketing performance. You also have experience with forecasting, budget modeling, and media effectiveness analysis. Communication : You have excellent communication and storytelling skills and can synthesize data into business insights and clearly articulate complex analytical findings to diverse audiences. Attributes : You are highly organized, curious, and proactive, with strong attention to detail. You are able to work both collaboratively and independently in a fast-paced, dynamic environment. The base wage range for this position based in our New York City Office is targeted at $122,000.00 to $154,500.00 per year. # LI-Hybrid #LI-DW1 Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks . Diversity At Justworks Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at . Your comfort and success matter to us, and we're here to ensure an inclusive experience. Our DEIB Report Create a Job Alert Interested in building your career at Justworks? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field Autofill with MyGreenhouse First Name * Last Name * Preferred First Name Email * Phone Country * Phone * Location (City) * Locate me Resume/CV * Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile * How did you hear about this job? * Are you currently authorized to work in the U.S. on a full-time basis? * Select... Justworks believes in a "flexwork" model. For this role and team, there is an expectation to work two days a week in-person at our New York City office. The exact schedule is at individual teams’ discretion. Does this requirement work for you? (Note, this role does not offer relocation support) * Select... Do you have 5+ years of B2B experience in marketing analytics, marketing operations, or a related performance marketing role? If so, please briefly explain. * Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status, etc.) to work legally for our Company in the United States? This includes requests to transfer an existing visa sponsorship from one employer to another. * Select... What are your salary expectations for this role? * If requested, would you be able to provide documentation reflecting the education and employment history listed on your resume? * Select... By way of example, documentation may include an official transcript, a paystub, or a letter on letterhead confirming prior employment or education. Just Be You We’re committed to building a culture where everyone feels welcome, supported, and empowered to thrive. We believe that a wide range of perspectives, experiences, and identities strengthens our team and helps us create the kind of workplace—and world—we want to see. We believe that in order to gather accurate demographic information we need to move beyond traditional questions about gender, race and ethnicity, and sexual orientation in favor of more inclusive and open-ended approaches. Of course, thinking around these areas is ever-evolving so, wherever applicable please feel free to select "I prefer to self-describe" and then elaborate so we can use your feedback to inform survey selections in the future. Participation in this survey is completely optional. Any responses you choose to share will not be associated with your application and will not in any way be used in any hiring decision. We are collecting this information to deepen our understanding of our candidate pool and to continue to foster a welcoming and equitable hiring experience for all. At Justworks, we are building an open, inclusive, and collaborative culture that values each person’s unique potential. We strive to help every Justworker grow with confidence in the collective service of our company, our community, and our customers. We know that creating a truly inclusive workplace where everyone thrives is an ongoing journey—one that requires consistency, accountability, and shared commitment. We’re proud of the company we’re building together, one great Justworker at a time. Beyond the binary | We understand that gender expression and identity should not be conflated. What is your gender identity? * Select... Would you describe yourself as transgender? * Select... Love is love | What is your sexual orientation? * Select... Ethnicity and race | Race is a social construct and no group is a monolith. How would you describe yourself? * Select... Veteran status | Are you a veteran? * Select... Are you a spouse or domestic partner to a veteran? * Select... 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