About the role
About
the role You'll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and convert casual users into Weekly Active Creators. This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity across cultures and continents. As Senior Lifecycle Marketing Manager, you'll optimize key conversion points including onboarding completion, first meaningful creation, and free-to-paid conversion. You'll develop re-engagement campaigns for dormant users, create nurture sequences tailored to different personas, and adapt campaigns for international markets with diverse user needs. You'll partner with Marketing, Product, and Customer Experience to coordinate feature launches, incorporate user feedback, and improve the full experience. Our team has a strong in-office culture and works in person 4–5 days per week in San Francisco. We love working together to stay creative and connected, with flexibility to work from home when focus matters most.
What you'll do Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows Adapt campaigns for international markets, considering cultural nuances, time zones, and local behaviors Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback What you'll bring 5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs Customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform B2C and B2B fluency with an understanding of how to market to both individual consumers and business customers, including experience managing campaigns for international, multi-market user bases Data-driven mindset with comfort using analytics tools and building dashboards, paired with experimental rigor in designing A/B tests and understanding statistical significance Excellent writing skills with the ability to craft compelling, on-brand copy that drives action Experience with internationalization and localization programs, familiarity with PLG strategies and metrics, or SQL and data analysis skills (
