Senior Manager, Demand Generation

We are building the most trustworthy AI Accountants in the market, backed by a16z, Bain, and YC ().

Our AI agents execute the accounting close — starting with bank reconciliation — helping finance teams close 2–5 days faster, eliminate manual work, and maintain audit-ready accuracy from day one.

We are looking for a Senior Manager of Demand Generation to help us build the early demand engine from the ground up. This is not a scale-the-machine role yet. This is a “build it with your hands” role.

You’ll work directly with Marketing, Sales, and Product to:

• Turn design partner momentum into pipeline
• Launch and optimize scrappy, high-signal campaigns
• Support outbound with strong messaging and infrastructure
• Convert credibility (webinars, dinners, thought leadership) into qualified conversations

This role is ideal for someone who thrives in early-stage environments, understands that PMF comes before scale, and wants to own real revenue impact — not just campaign metrics.

What you’ll be doing:

Build the Early Demand Engine

• Execute multi-channel campaigns (paid, organic, webinars, events, email) aligned to MQL and SQL, and ARR goals
• Build pipeline with nurture flows and conversion paths
• Help evolve outbound messaging and ICP segmentation in partnership with Sales
• Turn high-touch programs (controller dinners, webinars, industry events) into pipeline

Drive Website & Conversion Optimization

• Optimize landing pages and core product pages for conversion
• Collaborate with our designer to develop high-performing assets (ROI calculators, one-pagers, case studies)
• Implement A/B testing and improve conversion rates across forms and campaigns

Own Performance Tracking

• Build and maintain dashboards that track full-funnel performance in HubSpot
• Report weekly on MQLs, pipeline creation, cost per opportunity, and conversion rates
• Ensure lifecycle definitions and attribution are clean and aligned

Manage Paid & Budget Execution

• Run and optimize paid campaigns (search, social, retargeting)
• Keep CAC disciplined — especially in a pre-PMF environment
• Test new channels thoughtfully, without vanity spend

Support Outbound & ABM

• Help operationalize account-based campaigns for priority verticals (CRE, SaaS finance teams)
• Enable SDRs with messaging, sequences, and campaign alignment
• Improve lead scoring and qualification frameworks

Skills & experience we're excited by:

• 4–8 years of B2B demand generation experience. Bonus points if you have experience marketing to finance, accounting, or ERP buyers; supporting outbound teams; and experience in early-stage AI or automation categories
• Experience at a Series A/B startup (or similar early-stage environment)
• Demonstrated ability to execute campaigns yourself — not just manage vendors
• Comfort working with technical or financially sophisticated buyers
• Strong analytical skills — you can build dashboards and interpret data without waiting on RevOps
• Experience with HubSpot (strongly preferred), CRM systems, and performance marketing tools
• A bias for action — you ship, iterate, and optimize
• Comfort operating without a large team or big budget