About the role
Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is redefining how field sales teams learn, perform, and win. We started as an AI-powered coaching platform that helped reps improve their outcomes in the field. Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use. Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber. We’re building the future of human-AI collaboration in sales — and we’re just getting started. We are seeking a Senior Manager, Product Marketing to own how Siro shows up in the market and how our commercial team sells the product. You'll partner closely with Product, Sales, and the rest of GTM leadership. This is a senior IC seat with broad scope — positioning, launches, pricing and packaging, sales enablement, personas, and category narrative. Key
Responsibilities Own positioning and messaging — develop and maintain a clear point of view on who we sell to, what problems we solve, and why we win. Then put systems in place so every rep, CSM, and exec can communicate a consistent story across every touchpoint Own product launches end-to-end. Coordinate across product, sales, customer success, and demand gen to bring new launches to market and drive adoption Partner with Product & Leadership on pricing and packaging work, and other commercially sensitive communications that require precision and care Drive sales enablement end-to-end — decks, battlecards, objection handling guides, one-pagers — with a special focus on vertical-specific assets Define and execute Siro's voice-of-customer and social proof strategy — the customer testimonials, quotes, impact metrics, and case studies that move deals forward