About the role
Job Application for Senior Manager, Web Experience at Justworks Back to jobs Senior Manager, Web Experience New York, New York Apply Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. The Role Justworks is seeking a Senior Manager, Web Experience to lead the evolution of Justworks.com. In this role, you’ll own the vision, strategy, and roadmap for the website, driving measurable business impact across acquisition, conversion, customer experience, and overall site performance. You’ll operate the site as a digital product — setting a long-term vision of how the site drives our business, aligning cross-functional stakeholders on priorities and shared goals, and continually improving the site via experimentation and customer insight. You’ll lead and develop a high-performing team of web marketers and establish the operating model with Engineering, Design, and Data that enables you to deliver near-term results and long-term platform scalability. Your mission is to create integrated, cohesive digital experiences that strengthen customer journeys and accelerate growth. We’re seeking a leader who has owned a high-performance website, developed high-performing teams, collaborated with technical and design teams, and translated web initiatives into sustained business impact. What You’ll Do Own the Web Strategy & Roadmap: Define and lead a forward-looking roadmap aligned to Marketing priorities and company growth objectives, prioritizing both short-term impact and long-term scalability. Drive Conversion & Growth: Lead a structured experimentation program (A/B testing, personalization, funnel optimization) to improve conversion rates, streamline the path to purchase, and continuously enhance overall site performance. Customer Journey & ICP Optimization: Design and refine buyer journeys across the site, clarifying ICP-specific pathways, reducing friction across key flows, and ensuring the site effectively engages and converts our target audiences. Evolve the Web Platform: Oversee and improve the capabilities of headless infrastructure in partnership with the Engineering team to enable scalable, high-velocity page creation while ensuring strong SEO, performance, and technical health. Strengthen the Web Operating Model: Build clear prioritization frameworks, governance, and cross-functional workflows that connect Marketing, Design, and Engineering around shared growth outcomes. Lead & Scale the Function: Manage and elevate a high-performing web team while architecting the long-term vision for how the web integrates with or digital marketing function to support the business. Qualifications 8+ years of experience leading website strategy, SEO, CRO, and digital experience optimization in B2B SaaS or high-growth environments, including 3+ years building and leading high-performing teams. Proven ownership of a high-traffic marketing website as a primary acquisition channel, with measurable impact on conversion rates, pipeline quality, and revenue growth. A strong product-thinking mindset, with experience building and managing a strategic web roadmap aligned to business outcomes, including leading major UX, navigation, or structural evolutions tied to broader company initiatives. Demonstrated success establishing or scaling a structured experimentation program grounded in data, testing, and continuous optimization. Deep fluency in CMS platforms, technical SEO, analytics, experimentation frameworks, personalization, tracking, and attribution — with the ability to translate performance data into clear prioritization and executive-level recommendations. Strong cross-functional leadership skills, with experience driving alignment and decision-making across Marketing, Product, Design, Engineering, and Analytics in lean, fast-moving environments. The base wage range for this position based in our New York City Office is targeted at $166,000 - $214,000 per year. #LI-Hybrid #LI-DW1 Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks . Diversity At Justworks Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at . Your comfort and success matter to us, and we're here to ensure an inclusive experience. Our DEIB Report Create a Job Alert Interested in building your career at Justworks? Get future opportunities sent straight to your email. 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This includes requests to transfer an existing visa sponsorship from one employer to another. * Select... What are your salary expectations for this role? * If requested, would you be able to provide documentation reflecting the education and employment history listed on your resume? * Select... By way of example, documentation may include an official transcript, a paystub, or a letter on letterhead confirming prior employment or education. Just Be You We’re committed to building a culture where everyone feels welcome, supported, and empowered to thrive. We believe that a wide range of perspectives, experiences, and identities strengthens our team and helps us create the kind of workplace—and world—we want to see. We believe that in order to gather accurate demographic information we need to move beyond traditional questions about gender, race and ethnicity, and sexual orientation in favor of more inclusive and open-ended approaches. Of course, thinking around these areas is ever-evolving so, wherever applicable please feel free to select "I prefer to self-describe" and then elaborate so we can use your feedback to inform survey selections in the future. Participation in this survey is completely optional. Any responses you choose to share will not be associated with your application and will not in any way be used in any hiring decision. We are collecting this information to deepen our understanding of our candidate pool and to continue to foster a welcoming and equitable hiring experience for all. At Justworks, we are building an open, inclusive, and collaborative culture that values each person’s unique potential. We strive to help every Justworker grow with confidence in the collective service of our company, our community, and our customers. We know that creating a truly inclusive workplace where everyone thrives is an ongoing journey—one that requires consistency, accountability, and shared commitment. We’re proud of the company we’re building together, one great Justworker at a time. Beyond the binary | We understand that gender expression and identity should not be conflated. What is your gender identity? * Select... Would you describe yourself as transgender? * Select... Love is love | What is your sexual orientation? * Select... Ethnicity and race | Race is a social construct and no group is a monolith. How would you describe yourself? * Select... Veteran status | Are you a veteran? * Select... Are you a spouse or domestic partner to a veteran? * Select... Educational and learning experiences | We understand that folks gain expertise and knowledge through a variety of means. So, how did you get to know what you know?! Please select the highest level of education or training that you have * Select... Voluntary self-identification of disability | Please select * Select... Submit application Powered by Greenhouse
