About the role
About Strava Strava is the app for active people. With over 180 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. We’re looking for a Senior Product Designer II to join our User Lifecycle team, focused on onboarding, activation, and habit-building experiences that drive long-term retention. You’ll lead end-to-end design within a cross-functional pod, partnering closely with Product, Engineering, Data, and Research. This role is ideal for a thoughtful systems thinker and craft-driven designer who thrives in strong partnerships, operates with low ego, and believes the best outcomes come from shared ownership. You combine strategic clarity, visual excellence, and data-informed decision-making to create modern, meaningful experiences that help athletes build lasting fitness habits. We follow a flexible hybrid model that generally translates to more than half your time on-site in our San Francisco office— three days per week. What You’ll Do: Lead end-to-end product design for onboarding, activation, and habit-building journeys Collaborate with cross-functional partners to define opportunities, shape solutions, and deliver high-quality, user-centered experiences. Use data (quantitative and qualitative) and user insights to inform design decisions and prioritize features Own visual design, interaction, and prototyping to create polished, modern, and engaging user experiences Drive experimentation and iteration through rapid prototyping and validation Contribute to lifecycle strategy and roadmap discussions with a retention and growth mindset Present clear design rationale to stakeholders and leadership, inviting feedback and alignment Advocate for inclusive and accessible design, particularly for underserved or expansion audiences Support the modernization of our product’s design language and interaction patterns What You’ll Bring To The Team: 5+ years of experience in product design, preferably in consumer or fitness-related digital products, with a strong background or interest in gamification Strong portfolio demonstrating expertise in visual design, interaction, and end-to-end user experience, including designing for social or community-based products Experience designing journeys that increase activation, retention, and long-term engagement A history of earning trust and driving impact through strong cross-functional partnerships and a team-first approach. Skilled at using data (both quantitative and qualitative) to inform design decisions and measure impact Proficient with design and prototyping tools such as Figma, FigJam, and Play; motion design experience or willingness to learn Comfortable with ambiguity and rapid iteration, showing a bias toward action and experimentation Clear, compelling communication skills and the ability to influence through storytelling Passion for inclusive design and building products that empower a global community of athletes For more information on benefits, please click here . Why Join Us? Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact. When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together. Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together. Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. California Consumer Protection Act Applicant Notice