About the role
We’re financing the future of energy Crux is the capital platform for the clean economy. We modernize capital raising and deployment for clean energy and critical infrastructure with solutions across advisory, investments, technology, and intelligence. Our team of 95+ is composed of experts in energy, tax, finance, government, and technology. We have raised $77 million in capital from some of the best investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures. An inflection point in American energy and manufacturing Energy demand is growing for the first time in decades, driving an urgent need for more affordable and reliable electricity. More electricity requires new clean energy infrastructure and strong domestic supply chains for minerals and components — as well as large amounts of capital. Traditional project financing is opaque, fragmented, and analog. At Crux, we’re changing that. Through unmatched insights and expertise, white-glove service, purpose-built tools, and risk underwriting, we power a more prosperous, clean, and secure energy future. We are scaling quickly and looking for team members who are eager to combine deep expertise with an AI- and tech-forward mindset. The Role Crux is hiring a senior product marketing manager to help scale the product marketing function at Crux. Reporting to the senior director of product marketing, this role will be the second product marketer at the company and a key partner in shaping how we bring products and services to market. You will work at the intersection of product, commercial, and marketing teams to develop positioning, lead go-to-market strategy, and translate customer and market insights into clear narratives that drive product adoption and commercial success. This role will partner closely with cross-functional product squads and commercial teams to support launches, messaging, and enablement across a multi-product platform. As the product marketing function evolves, this role will also develop deep expertise in one of the core customer personas Crux serves — helping shape how we position products and bring solutions to market for that audience. What you’ll do Lead go-to-market initiatives: Own go-to-market planning and execution for new products, services, and features. Define launch narratives, audiences, and success metrics in partnership with product, commercial, and growth teams. Build positioning and messaging: Develop clear, differentiated positioning and value propositions that communicate the value of Crux’s products to multiple audiences across the capital ecosystem. Translate customer and market insight into differentiated strategies: Work closely with product, market intelligence, and commercial teams to synthesize customer feedback, market dynamics, and competitive signals into actionable product marketing strategies. Enable commercial teams: Equip commercial teams with clear product narratives and enablement resources including pitch decks, battlecards, and training materials. Develop persona expertise: Build deep understanding of one of the core customer segments Crux serves, including their priorities, workflows, and decision drivers. Use these insights to strengthen positioning, messaging, and go-to-market strategies. Partner across teams: Serve as the product marketing partner for specific product areas and cross-functional squads, ensuring launches, messaging, and commercial narratives align with customer needs. What you bring 5-7 years of B2B product marketing experience in a startup or high-growth environment. Professional experience in financial services. Experience supporting multi-product organizations with multiple buyer personas. Demonstrated ability to translate complex financial or technical concepts into clear messaging. Experience developing sales enablement materials that support customer-facing teams. Excellent written and verbal communication skills, with the presence and clarity to communicate effectively with cross-functional teams and senior leadership. Analytical and structured thinker who applies first-principles reasoning to complex problems and translates insights into clear positioning and go-to-market strategy. What we offer Competitive compensation package, inclusive of base salary, bonus and equity Healthcare benefits, including dependent coverage Remote-first company with quarterly onsite meetings Our values Care for each other : We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun. Build and improve rapidly : The thing we can best control is our pace of learning and pace of execution. We can’t control the market, regulators, or what competitors do. One of the best ways to move rapidly is to focus, and consistently ask ourselves if we are prioritizing the right things and executing them as best as possible. Focus unremittingly on customers : Developers, manufacturers & their advisors are doing critical work to accelerate renewable energy development. Our obligation is to them first, and we must keep their needs front & center in everything we do. Demonstrate ownership : We are all owners of Crux. This is our team, our company, our product and we show that to each other. Convene a team that reflects the breadth of experiences in the country : We expect everyone to actively help us build a team where people of all backgrounds can thrive. This applies in hiring, people policies, how we interact - and connects closely with caring for each other. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.