About the role
About Us
Draftea is the Mexican technology startup revolutionizing the world of real money gaming. Created by and for sports fans, we are backed by world-class investors like Sequoia, Kaszek, and Bullpen. Our purpose is simple: to give fans a new way to enjoy their passion. We want all sports lovers to feel as if every game were a World Cup final and every victory a reason to celebrate. We want to bring our players closer to their idols and teams and make them participants in the emotions experienced on the field.
Our Culture
We build a product oriented toward user entertainment, which is why we promote a work environment where we work hard but have fun at the same time, and where everyone works with equally motivated, high-performing colleagues. We believe in flexible scheduling focused on achieving results, so we look for individuals passionate about the product, the role, and the challenge.
We are a "remote-first" company. Although we have an office in Mexico City, our team works from various countries, including Peru, Colombia, Chile, Uruguay, Argentina, the Dominican Republic, and the United States.
Position Overview
We are looking for a UX Researcher based in Brazil to help us deeply understand Brazilian users and accelerate our path toward product-market fit in this new market.
This person will be key during the rebranding and product optimization process heading into the 2026 FIFA World Cup. You will work directly with the Product, Growth, Marketing, and Revenue teams to ensure every strategic decision is supported by real user evidence.
We need someone who combines strategic thinking with rapid execution, generates actionable insights in short cycles, and understands the cultural and competitive context of Brazil.
Responsabilities
Design and execute qualitative research (interviews, ethnographic studies, usability testing).
Design and analyze quantitative studies (surveys, behavioral analysis).
Identify adoption barriers and signals of product-market fit.
Lead research related to the rebrand (trust, positioning, perception).
Collaborate with Product and Growth to validate hypotheses before launches.
Translate complex findings into clear and actionable recommendations.
Build a structured repository of insights from the Brazilian market.
Accompany experiments and measure post-launch impact.
Requirements
1-2 years of experience in UX Research or Consumer Insights.
Experience working on B2C digital products.
Experience executing end-to-end research (design, execution, analysis, communication).
Strong analytical capacity and structured thinking.
Excellent written and verbal communication skills.
Experience working with cross-functional teams.
Native Portuguese.
Intermediate/Advanced English and Spanish.
