Clinikally is looking for a visionary VP of Brand Marketing to be the ultimate architect of our brand narrative. We are building the future of personalized dermatology in India through our full-stack marketplace and online consultation platform. Your leadership will be pivotal in translating these technologies into a beloved brand experience that highlights our expertise and medical-grade authority in the skincare and haircare industry.
What You'll Be Doing
Define and Evolve Brand Strategy: Develop our overarching vision and identity. You will ensure our commitment to excellence is reflected in our positioning and internal culture across all platforms.
Narrative and Storytelling: Craft compelling brand narratives that resonate with the Indian consumer. You will build emotional connections around our transformative wellness journeys and hero categories like our Hair serums and skin cleansers.
Lead Integrated Campaigns: Spearhead large-scale campaigns across digital, social, and PR. You will oversee marketing for our upcoming offline experience centers, showcasing the science behind our Hyaluronic Acid Moisturizers and pH-balanced skin cleansers.
Brand Experience Ownership: Partner with Product and Tech teams to ensure the brand promise is delivered from discovery to post-purchase. This includes the high-touch experience of receiving our personalized treatment plans and physical products.
Dive deep into consumer insights and market trends to refine our strategy. You will identify opportunities to differentiate advanced solutions like our and in a competitive landscape.
Inspire and Grow the Team: Lead and empower our marketing talent, fostering a culture of creativity and executional excellence across all clinical and cosmeceutical categories.
Agency and Partner Management: Oversee agency relationships and brand growth for our partner portfolio, including global leaders such as Cipla, Cetaphil, iS Clinical, and Pilgrim.
Brand Health and Measurement: Define and track metrics to ensure a strong ROI on brand investments while building long-term consumer trust.
What We're Looking For
Experience: 8 to 10 years of progressive brand leadership, primarily in D2C, beauty, or health marketplaces in India.
Proven Track Record: Experience building and scaling beloved consumer brands from an early stage to significant market presence.
Communication: Exceptional strategic thinking with the ability to translate complex clinical ideas into compelling consumer stories.
Cultural Nuance: Deep understanding of the Indian consumer landscape, regional sensitivities, and evolving market trends.
Approach: A data-informed approach to qualitative brand building and a true entrepreneurial spirit.
Experience Our Platform
To better understand how we connect our customers with the best derma services & guidance, feel free to explore our platform:
