About the role
Phantom is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance. By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world. Role Description Phantom started as the most-loved crypto wallet. Now we're building a consumer finance platform that competes with Robinhood and Cash App. The infrastructure is crypto-native, but users don't need to know or care about that. Your job is to make one hundred million people trust us with their money. That's hard. People are skeptical of new financial products, and they should be. You need to build a brand that earns credibility, acquire users profitably at scale, and position Phantom as the obvious choice for people who want modern finance without the friction or the fees. You'll own brand, product marketing and content. You'll have budget and autonomy. There's no playbook for this because no one has done exactly this before. What you’ll do Define and execute the marketing strategy for Phantom's evolution from wallet to global consumer finance platform Build the brand narrative: why Phantom, why now, why trust us Partner with product on launches, positioning, and gtm for new financial products Scale brand marketing while maintaining efficiency
Qualifications 10+ years in consumer marketing, with real experience in fintech or consumer finance.