About the role
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Replit sits at the center of one of the most consequential shifts in technology: AI is rewriting how software gets built and who builds it. Our platform enables anyone — entrepreneurs, operators, designers, students, and yes, engineers too — to go from idea to production-grade application through natural language. Our audience spans individual creators building their first app, startups shipping products at unprecedented speed, and enterprises deploying agentic software creation at scale. Telling that story — clearly, credibly, and in a way that moves markets — is the job. We're looking for a VP of Product Marketing to build and lead the PMM function at Replit. You'll own positioning, messaging, competitive intelligence, launches, and sales enablement across a dual go-to-market motion that includes both product-led growth and enterprise sales. You'll translate deep technical capabilities — agentic code generation, multi-model orchestration, cloud-native deployment — into narratives that resonate with builders of all backgrounds and the business leaders investing in this new paradigm. This is a building role. You'll architect the PMM operating model, hire a high-performing team, and establish the frameworks that connect product innovation to market impact. You'll work shoulder-to-shoulder with Product and Sales to ensure that every launch, every piece of content, and every competitive conversation reflects a clear, differentiated point of view on where software creation is going — and why Replit is leading it. This is a leadership role reporting directly to the CMO. What You'll Do Own Replit's product positioning and messaging. You'll define how the market understands Replit — not just what it does, but why it matters. You'll develop messaging frameworks that work across a complex audience landscape: technical users who care about power and flexibility, non-technical builders who care about accessibility and speed, and enterprise buyers who care about security, scale, and ROI. You'll pressure-test positioning continuously and evolve it as the market moves. Drive product launches that create market impact. You'll own the launch process end-to-end — from early roadmap integration with Product and Engineering through to the go-to-market execution that drives awareness, adoption, and revenue. Every launch should have a clear narrative, a measurable objective, and a plan that drives both organic growth and enterprise pipeline. Build competitive intelligence into a strategic advantage. The AI software creation landscape is crowded and moving fast. You'll build and maintain a structured competitive intelligence program — battlecards, win/loss analysis, market landscape maps — that gives Sales real weapons in the field and gives leadership a clear-eyed view of where Replit wins and where it needs to sharpen its edge. Enable Sales with content and tools they actually use. You'll create sales enablement materials — pitch decks, one-pagers, objection handling guides, ROI frameworks — that accelerate deal velocity and improve win rates. You'll build tight feedback loops with Sales so enablement stays current and grounded in what buyers actually care about. Support both PLG and SLG go-to-market motions. You'll partner with Consumer and Growth Marketing to ensure product messaging drives user acquisition, activation, and conversion — fueling Replit's product-led growth engine. You'll work across demand generation and field marketing teams to build content, campaigns, and narratives that generate and accelerate the enterprise pipeline. You'll understand how these motions differ, how they reinforce each other, and how PMM creates leverage across both. Translate technical depth into plain-speak storytelling. Replit's platform is deeply capable. You'll work closely with Engineering and Product to understand what's being built, why it matters, and how to express it in language that a non-technical founder, a CIO, and a platform engineer all find compelling — without dumbing it down for any of them. Set a high bar for content quality. You'll ensure that everything PMM produces — from a launch blog post to an analyst briefing to a competitive one-pager — reflects Replit's voice: clear, confident, and free of jargon. You'll care about craft, and you'll build a team that does too. Build the foundation for Partner Marketing. As Replit's partner ecosystem grows, you'll own the marketing narratives that support technology partnerships, platform integrations, and co-marketing motions. You'll develop positioning frameworks that articulate joint value propositions and create scalable co-marketing playbooks — laying the groundwork for a function that will scale alongside the business. Build and lead a high-performing PMM team. You'll recruit and develop product marketers who combine strategic thinking, technical curiosity, and executional speed. You'll install operating rhythms, define roles clearly, and create a culture where great work ships on time. What You Bring 15+ years of marketing experience with at least 7 years leading product marketing teams at high-growth B2B technology companies, ideally in AI, infrastructure, or platform businesses Deep experience working across both product-led growth and sales-led go-to-market motions — you understand the mechanics of user acquisition, self-serve conversion, and enterprise deal cycles, and how PMM drives impact across both Exceptional positioning and messaging instincts — you've built frameworks that held up across complex, multi-persona audiences and translated into real commercial outcomes Strong technical acumen — you can engage credibly with product and engineering leaders on topics like AI agents, cloud infrastructure, and software creation workflows, and you can turn that understanding into language that moves non-technical buyers to action A track record of building competitive intelligence programs that measurably improved win rates and deal velocity Proven ability to recruit, develop, and retain A+ talent — you've built PMM teams, not just managed them High influence across cross-functional stakeholders — you know how to build trust and drive alignment with Product, Engineering, Sales, and Marketing peers without relying on positional authority Comfort operating at AI-industry speed — you thrive in environments where the market shifts weekly, and you adapt your plans without losing strategic coherence A portfolio of work that demonstrates a high bar for content quality — clear writing, sharp narratives, and storytelling that earns attention Nice to Have Experience at an AI or platform company where the product itself was changing how software gets built Background in both B2C and B2B marketing — understanding how consumer brand momentum creates enterprise credibility Experience with analyst relations (Gartner, Forrester) and shaping industry category narratives Experience supporting field marketing programs and enterprise events with audience-specific messaging, content, and enablement Experience building partner or co-marketing programs alongside technology partnerships Familiarity with the AI software creation and agentic development landscape and its competitive dynamics Personal experience using AI-powered software creation tools This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday. Full-Time Employee Benefits Include: 💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🚗 Commuter Benefits 📱 Monthly Wellness Stipend 🧑💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings ☕ In Office Amenities Want to learn more about what we are up to? Meet the Replit Agent Replit: Make an app for that Replit Blog Amjad TED Talk Interviewing + Culture at Replit Operating Principles Reasons not to work at Replit To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
