Pine is a Toronto-based digital-first mortgage platform and homeownership ecosystem founded in 2021 by Justin Herlick and Jonathan Shih. The company offers AI-powered mortgage origination, property se
Pine is a Toronto-based digital-first mortgage platform and homeownership ecosystem founded in 2021 by Justin Herlick and Jonathan Shih. The company offers AI-powered mortgage origination, property search, refinancing, and home equity solutions within a single integrated platform. Pine has surpassed $1 billion in mortgages under administration, serves over 100,000 customers, and has achieved 600% year-over-year growth. In 2023, Pine acquired Properly to expand into real estate brokerage services, evolving into a comprehensive homeownership platform.
Justin Herlick
Spent five years at Blend (digital mortgage origination software) in roles spanning product, engineering, and business development. Also worked at Instabase (AI and workflow automation). Founded Pine to bring digital mortgage innovation from Silicon Valley to the Canadian market.
LinkedInAmanda Billark
Articulated Pine's vision to become 'Wealthsimple for home buying,' emphasizing user experience and design excellence as core platform differentiators.
LinkedInJonathan Shih
Engineering background including roles at Facebook, Instabase, Vurb (acquired by Snapchat), and Shopagon. Oversees Pine's technology stack, AI infrastructure, and platform architecture.
LinkedIn