Product

Pine is a Toronto-based digital-first mortgage platform and homeownership ecosystem founded in 2021 by Justin Herlick and Jonathan Shih. The company offers AI-powered mortgage origination, property search, refinancing, and home equity solutions within a single integrated platform. Pine has surpassed $1 billion in mortgages under administration, serves over 100,000 customers, and has achieved 600% year-over-year growth. In 2023, Pine acquired Properly to expand into real estate brokerage services, evolving into a comprehensive homeownership platform.