Demand for skilled craftsmen is exploding, yet much of the industry is still stuck in the analogue era. Productivity has hardly improved for decades, and growth is stagnant: too much time is lost to paperwork instead of billable hours. At the same time, the workforce is aging, and as the boomer generation retires without successors, the gap between supply and demand keeps growing.
Built on the foundation of our own million-euro craft business, we share this knowledge with the industry. Smalt makes craftsmen digital from day one and drives their growth with tools, training, and true partnership, while also taking care of setup, admin, and back office. We are enabling every craftsman to build a successful company and grow their business further than they ever thought possible.
For investors, Smalt addresses one of the defining challenges of our time: exploding demand paired with stagnant productivity. As an AI-first growth engine and back office, we digitize craft businesses end to end – removing admin, navigating regulation, and building scalable business structures. By raising productivity and unlocking growth, Smalt delivers a tech-powered solution in a multi-billion-euro market.
The result is clear: Smalt empowers craftsmanship, from skilled hands to entrepreneurial growth, backed by our own success in the trades. We make craftsmanship digital, efficient, and scalable to outgrow the average and securing its place as a thriving backbone of the economy.
We're backed by the world's leading VC funds - General Catalyst, Owl Ventures, noa and Heartfelt_
Total raised
$13.4M
Last stage
Seed
Investors
Khurram Masood
Stanford alumnus with 15+ years of entrepreneurial and technology experience; co-founder of African Leadership University, CPO at Sharpist, and associate partner at McKinsey. Based in Berlin.
LinkedInMarius Westhoff
Harvard MBA alumnus with 15+ years of entrepreneurial and leadership experience; founding team of upGrad (India's largest online education company), investor at Learn Capital and Bertelsmann, and consultant at McKinsey.
LinkedInNo applications, no recruiter spam. Just the intro.
A few questions to make sure this role is the right shape for you. Two minutes.
I write the intro, send it to the founder, and handle the back-and-forth.
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.